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Konsumentenverhalten
Advertising
49
Werbung
48
Consumer behaviour
41
Meta-analysis
37
Meta-Analyse
34
Advertising effects
29
Werbewirkung
29
Marktforschung
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English
39
German
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Eisend, Martin
42
Hermann, Erik
3
Hudders, Liselot
3
Rosengren, Sara
3
Rößner, Anna
3
Schuchert-Güler, Pakize
3
Apaolaza, Vanessa
2
Cauberghe, Verolien
2
Hartmann, Patrick
2
Kuß, Alfred
2
Mandler, Timo
2
Möller, Jana
2
Pick, Doreén
2
Tarrahi, Farid
2
Arslanagic-Kalajdzic, Maja
1
Bartsch, Fabian
1
Bergkvist, Lars
1
Biswas, Dipayan
1
Borges, Adilson
1
Dahlén, Micael
1
Davvetas, Vasileios
1
De Meulenaer, Sarah
1
Dens, Nathalie
1
Desveaud, Kathleen
1
Diamantopoulos, Adamantios
1
Fell, Anja
1
Grewal, Dhruv
1
Gvili, Yaniv
1
Jochims, Bruna
1
Jäger, Tilmann
1
Karpinska-Krakowiak, Malgorzata
1
Kämmerer, Maren
1
Langer, Alexandra
1
López, Cristina M.
1
Lütters, Holger
1
Niewiadomska, Dominika
1
Okazaki, Shintaro
1
Pelsmacker, Patrick de
1
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1
Pol, Gratiana
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ICORIA <16., 2017, Gent>
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Springer Fachmedien Wiesbaden
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Journal of advertising
4
Journal of international marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Psychology & marketing
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
2
European Advertising Academy
2
International journal of advertising : the review of marketing communications
2
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2
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2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Advances in advertising research
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of public policy & marketing
1
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Springer eBook Collection
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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A cross-cultural generalizability study of consumers' acceptance of product placements in movies
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10003862201
Saved in:
2
Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
Saved in:
3
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
4
The moderating influence of involvement on two-sided advertising effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
Saved in:
5
Morality effects and consumer responses to counterfeit and pirated products : a meta-analysis
Eisend, Martin
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 301-323
Persistent link: https://www.econbiz.de/10011988969
Saved in:
6
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
7
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
8
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
9
Zu viel des Guten? : zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit
Langer, Alexandra
;
Eisend, Martin
;
Kuß, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003644625
Saved in:
10
Konsum und Konsumklima
Kuß, Alfred
;
Eisend, Martin
-
2007
Persistent link: https://www.econbiz.de/10003433104
Saved in:
1
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