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Konsumentenverhalten
Beziehungsmarketing
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Han, Heesup
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36
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Verhoef, Peter C.
29
Usman, Osly
28
Dwivedi, Yogesh Kumar
25
Kumar, V.
25
Filieri, Raffaele
23
Grewal, Dhruv
23
Huber, Frank
23
Bang, Nguyen
21
Quach, Sara
21
Rather, Raouf Ahmad
21
Klaus, Philipp
20
Prentice, Catherine
20
Sreejesh, S.
20
Gil Saura, Irene
19
Ko, Eunju
19
Balaji, M. S.
18
Flavián Blanco, Carlos
18
Ghose, Anindya
18
Khan, Imran
18
Schramm-Klein, Hanna
18
Bauer, Hans H.
17
Gustafsson, Anders
17
Herrmann, Andreas
17
Malthouse, Edward C.
17
Vrontis, Demetris
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Bilgihan, Anil
16
Das, Gopal
16
Lemon, Katherine N.
16
Martínez-López, Francisco J.
16
Veloutsou, Cleopatra
16
Walsh, Gianfranco
16
Wangenheim, Florian von
16
Wu, Luorong
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Bijmolt, Tammo H. A.
15
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National Bureau of Economic Research
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OECD
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
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Edward Elgar Publishing
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RWTH Aachen
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Springer International Publishing
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Springer-Verlag GmbH
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Journal of retailing and consumer services
643
Journal of business research : JBR
595
International journal of hospitality management
223
International journal of internet marketing and advertising : IJIMA
155
The journal of services marketing
137
The journal of product & brand management
134
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
124
Psychology & marketing
122
Cogent business & management
111
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
110
The journal of brand management : an international journal
104
Journal of marketing communications
103
Journal of travel and tourism marketing
102
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
International journal of contemporary hospitality management
98
Journal of hospitality marketing & management
98
Journal of the Academy of Marketing Science
95
Asia Pacific journal of marketing and logistics
94
Technological forecasting & social change : an international journal
91
International journal of electronic marketing and retailing : IJEMR
90
Journal of internet commerce
90
International journal of advertising : the review of marketing communications
87
Journal of marketing
87
Journal of promotion management : innovations in planning and applied research
86
Journal of strategic marketing
85
The service industries journal
83
Journal of retailing
82
International journal of consumer studies
79
Tourism management : research, policies, practice
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
European journal of marketing : EJM
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Marketing intelligence & planning
71
SpringerLink / Bücher
69
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Industrial marketing management : the international journal for industrial and high-tech firms
65
The international review of retail, distribution and consumer research
65
Journal of service management
64
Electronic commerce research
62
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
14,543
EconStor
7
OLC EcoSci
6
USB Cologne (EcoSocSci)
2
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1
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
2
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
3
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
4
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
5
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
6
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
7
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
8
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
9
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
10
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
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