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Konsumentenverhalten
Marketingmanagement
16,911
Marketing management
16,093
Fundraising
5,299
Marketing
3,543
Theorie
2,960
Theory
2,953
Consumer behaviour
2,842
Deutschland
2,072
Charity
2,038
Wohltätigkeit
2,030
Germany
1,991
Beziehungsmarketing
1,963
Relationship marketing
1,960
USA
1,955
United States
1,921
Markenführung
1,441
Brand management
1,439
Online-Marketing
1,221
Nonprofit-Organisation
1,194
Internet marketing
1,181
Strategisches Management
1,176
Nonprofit organization
1,124
Altruismus
1,087
Altruism
1,085
Experiment
1,076
Unternehmenserfolg
1,068
Firm performance
1,064
Strategic management
924
Nonprofit-Marketing
898
Nonprofit marketing
890
Innovation
864
Social Web
806
Social web
806
SME
775
KMU
774
Internationales Marketing
758
International marketing
732
Gemeinnützige Organisation
710
Werbung
708
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Undetermined
1,020
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438
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Article
1,956
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885
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3
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Article in journal
1,771
Aufsatz in Zeitschrift
1,771
Aufsatz im Buch
191
Book section
191
Graue Literatur
161
Non-commercial literature
161
Hochschulschrift
153
Thesis
119
Working Paper
113
Arbeitspapier
110
Collection of articles of several authors
78
Sammelwerk
78
Aufsatzsammlung
59
Bibliografie enthalten
44
Bibliography included
44
Konferenzschrift
35
Lehrbuch
30
Textbook
30
Case study
23
Fallstudie
23
Conference paper
17
Konferenzbeitrag
17
Conference proceedings
16
Reprint
15
Ratgeber
11
Guidebook
10
Handbook
10
Handbuch
10
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9
Sammlung
9
Glossar enthalten
8
Glossary included
8
Festschrift
4
Interview
3
Mehrbändiges Werk
3
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3
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2
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2
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2
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English
2,510
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320
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7
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5
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1
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1
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Falk, Armin
17
Thomas, Sujo
11
Altmann, Steffen
10
Heidhues, Paul
10
Jayaraman, Rajshri
10
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Best, Roger J.
8
Homburg, Christian
8
Ko, Eunju
8
Spann, Martin
8
Bauer, Hans H.
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Krishna, Aradhna
7
Kumar, V.
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Wiedmann, Klaus-Peter
7
Bae, Mikyeung
6
Bruwer, Johan
6
Dhar, Ravi
6
Foxall, Gordon R.
6
Loureiro, Sandra Maria Correia
6
Mothersbaugh, David L.
6
Rajagopal
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Wood, Daniel H.
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
Franses, Philip Hans
5
Gao, Tao
5
Karlan, Dean
5
Keller, Kevin Lane
5
Lowrey, Tina M.
5
MacInnis, Deborah J.
5
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American Marketing Association
26
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
National Bureau of Economic Research
4
European Society for Opinion and Marketing Research
3
Springer Fachmedien Wiesbaden
3
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Forschungsinstitut für Biologischen Landbau
1
Forschungsinstitut zur Zukunft der Arbeit
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Heinrich-Böll-Stiftung
1
INSEAD
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Marketing Research Congress <44, 1991, Luxembourg>
1
NABU - Naturschutzbund Deutschland
1
NetLibrary, Inc
1
Peter Lang Ltd.
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
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Journal of business research : JBR
92
Journal of retailing and consumer services
49
Journal of marketing communications
35
Journal of marketing
31
The journal of product & brand management
28
International review on public and non-profit marketing
27
Psychology & marketing
27
European journal of marketing : EJM
24
Journal of marketing management : MM
23
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
22
Journal of nonprofit & public sector marketing
22
Journal of retailing
22
Journal of the Academy of Marketing Science
22
SpringerLink / Bücher
22
Journal of Islamic marketing : JIMA
20
The journal of consumer marketing
19
Journal of strategic marketing
18
Business horizons
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of advertising : the review of marketing communications
15
Journal of marketing research : JMR
15
Faculty & research / Insead : working paper series
14
Marketing intelligence & planning
14
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of promotion management : innovations in planning and applied research
13
Marketing letters : a journal of research in marketing
13
Springer eBook Collection
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of retail & distribution management
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of Islamic marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing : ZFP ; journal of research and management
11
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Source
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ECONIS (ZBW)
2,841
EconStor
3
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1
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1
How to present donations : the moderating role of numeracy in cause-related marketing
Kleber, Janet
;
Florack, Arnd
;
Chladek, Anja
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 153-161
Persistent link: https://www.econbiz.de/10011523176
Saved in:
2
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
3
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
4
Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns
Tsiros, Michael
;
Irmak, Caglar
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 755-770
Persistent link: https://www.econbiz.de/10012271809
Saved in:
5
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
6
To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz
;
Ray, Subhasis
- In:
Management research review
45
(
2022
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
Saved in:
7
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
8
The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
Saved in:
9
Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented
Stewart, Kristin
;
Dalakas, Vassilis
;
Wardley, Marcus
- In:
Services marketing quarterly
43
(
2022
)
4
,
pp. 466-484
Persistent link: https://www.econbiz.de/10013416991
Saved in:
10
Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid
;
Nilsson, Artur
;
Västfjäll, Daniel
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
Saved in:
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