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Marketing research: new method...
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Konsumentenverhalten
Consumer behaviour
119
Relationship marketing
110
Beziehungsmarketing
108
Marketing management
79
Marketingmanagement
79
Marketing
64
Theorie
64
Theory
64
Marketing theory
56
Marketingtheorie
53
Kundenwert
44
Marktforschung
43
Customer value
41
USA
34
United States
33
Market research
29
India
28
Indien
28
International marketing
28
Internationales Marketing
27
Firm performance
23
Lieferantenmanagement
21
Supplier relationship management
21
Unternehmenserfolg
21
Welt
20
World
20
B-to-B-Marketing
19
Business-to-business marketing
19
Emerging economies
19
Schwellenländer
19
Brand management
17
Markenführung
17
Marketingforschung
17
Strategisches Management
16
Innovation
15
Kundenmanagement
15
Multinationales Unternehmen
15
Strategic management
15
Coronavirus
13
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66
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52
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49
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49
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43
Aufsatz in Zeitschrift
43
Collection of articles of several authors
41
Sammelwerk
41
Aufsatz im Buch
8
Book section
8
Reprint
4
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2
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2
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1
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1
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English
118
Author
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Sheth, Jagdish N.
75
Kumar, V.
37
Holbrook, Morris B.
16
Belk, Russell W.
11
Jacoby, Jacob
9
Bettman, James R.
7
Petersen, J. Andrew
6
Shah, Denish
6
Krishnan, Balaji C.
5
Venkatesan, Rajkumar
5
Kim, Kihyun Hannah
3
Malhotra, Naresh K.
3
Pansari, Anita
3
Parvatiyar, Atul
3
Rajan, Bharath
3
Solomon, Michael R.
3
Wind, Yoram
3
Yow, John
3
Ambika, Anupama
2
Bhagwat, Yashoda
2
Christensen, Glenn L.
2
Gupta, Shaphali
2
Harmeling, Colleen M.
2
Jain, Varsha
2
Kahn, Barbara E.
2
Kumar, Vikas
2
Lutz, Richard J.
2
Palmatier, Robert W.
2
Paulich, Brianna JeeWon
2
Pels, Jaqueline
2
Reinartz, Werner J.
2
Salunkhe, Uday
2
Sharma, Amalesh
2
Umashankar, Nita
2
Zaltman, Gerald
2
Zhao, Yi
2
Addis, Michela
1
Alba, Joseph W.
1
Askegaard, Søren
1
Baker, Andrew M.
1
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Springer-Verlag GmbH
1
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Legends in consumer behavior
42
Legends in marketing
11
Journal of the Academy of Marketing Science
10
Journal of marketing research : JMR
7
Journal of marketing
6
Journal of business research : JBR
3
Customer engagement marketing
2
Journal of global marketing
2
Journal of international marketing
2
Journal of marketing theory and practice
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SpringerLink / Bücher
2
Emerald Points
1
Emerald Points Ser.
1
European journal of marketing
1
Handbook of relationship marketing
1
Handbook of research on customer engagement
1
Handbook on cross-cultural marketing
1
Harper & Row's series in marketing management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. V
1
Journal of economy and technology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing theory
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Psychology & marketing
1
Review of marketing research
1
Springer Texts in Business and Economics
1
Springer eBook Collection / Business and Management
1
Springer texts in business and economics
1
The Routledge companion to consumer behavior
1
The Wiley marketing series
1
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ECONIS (ZBW)
118
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
2
A journey of an accidental marketing scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
Saved in:
3
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
4
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
5
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
6
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
7
Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
Saved in:
8
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
9
Models of buyer behavior
Sheth, Jagdish N.
-
1974
Persistent link: https://www.econbiz.de/10013467496
Saved in:
10
Consumption values and market choices : theory and applications
Sheth, Jagdish N.
;
Newman, Bruce I.
;
Gross, Barbara L.
-
1991
Persistent link: https://www.econbiz.de/10000330784
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