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Marketing in der Diaspora
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Konsumentenverhalten
Consumer behaviour
23
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Steenkamp, Jan-Benedict E. M.
23
Alden, Dana
3
Batra, Rajeev
3
Burgess, Steven M.
2
Ewijk, Bernadette J. van
2
Gijsbrechts, Els
2
Jong, Martijn G. de
2
Kushwaha, Tarun
2
Rajavi, Koushyar
2
Trijp, Hans van
2
Ailawadi, Kusum L.
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Baumgartner, Hans
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Dekimpe, Marnik G.
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Deleersnyder, Barbara
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Grunert, Klaus
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Journal of marketing
3
European review of agricultural economics : ERAE
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international marketing
2
Journal of marketing research : JMR
2
The Davidson Institute working paper series
2
Best practices in international marketing
1
Brand management ; Vol. 4
1
International marketing ; Vol. V
1
International marketing review
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of economic psychology : research in economic psychology and behavioral economics
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Revista de estudios agro-sociales
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ECONIS (ZBW)
23
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1
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
Saved in:
2
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
3
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
4
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
5
Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
Saved in:
6
A review and meta-analysis of country-of-origin research
Verlegh, Peeter W. J.
;
Steenkamp, Jan-Benedict E. M.
- In:
Journal of economic psychology : research in economic …
20
(
1999
)
5
,
pp. 521-546
Persistent link: https://www.econbiz.de/10001443961
Saved in:
7
Consumer behavior in emerging consumer markets : the case of the optimum stimulation level in South Africa
Steenkamp, Jan-Benedict E. M.
;
Burgess, Steven M.
-
1999
Persistent link: https://www.econbiz.de/10001463749
Saved in:
8
Quality guidance : a consumer-based approach to food quality improvement using partial least squares
Steenkamp, Jan-Benedict E. M.
- In:
European review of agricultural economics : ERAE
23
(
1996
)
2
,
pp. 195-215
Persistent link: https://www.econbiz.de/10001201149
Saved in:
9
El análisis del consumo de alimentos y la elección de los produtos alimenticios : enfoque multidisciplinar
Meulenberg, Mathias T. G.
- In:
Revista de estudios agro-sociales
(
1991
),
pp. 125-151
Persistent link: https://www.econbiz.de/10001130720
Saved in:
10
Internationale marketing en consumentengedrag
Steenkamp, Jan-Benedict E. M.
- In:
Tijdschrift voor economie en management
38
(
1993
)
2
,
pp. 117-148
Persistent link: https://www.econbiz.de/10001148757
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