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From general to specific : understanding individual characteristics and their relationship with neural recordings during media consumption
Randolph, Adriane B.; Burkhalter, Janée N. - In: International journal of business intelligence research … 7 (2016) 2, pp. 32-49
Persistent link: https://www.econbiz.de/10011645769
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The evolution of self-control in the brain
Jimenez-Gomez, David - 2018 - Version: July 2018
Persistent link: https://www.econbiz.de/10011920815
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Commentary on Edmund Rolls: "Emotion and reason in human decision-making"
Solms, Mark - 2019
In his paper Emotion and reasoning in human decision-making (Economics Discussion Papers, No 2019-8) Edmund Rolls …
Persistent link: https://www.econbiz.de/10012035104
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Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
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Consumer neuroscience : past, present, and future
Karmarkar, Uma R.; Plassmann, Hilke - In: Organizational research methods : ORM 22 (2019) 1, pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
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From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame; Bahoussa, Abdelaziz - 2023
Persistent link: https://www.econbiz.de/10014322170
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The behavioral economics of decision making : explaining consumer choice in terms of neural events
Miricǎ, Cǎtǎlina Oana - In: Economics, management and financial markets 14 (2019) 1, pp. 15-20
Persistent link: https://www.econbiz.de/10012137550
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The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline; Andreu-Perez, Javier; … - In: Journal of economic psychology : research in economic … 36 (2013), pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
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Advancing consumer neuroscience
Smidts, Ale; Hsu, Ming; Sanfey, Alan G.; Boksem, … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
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Consumer Neuroscience : ein transdisziplinäres Lehrbuch
Kenning, Peter - 2020 - 2., erweiterte und aktualisierte Auflage
-- 3.3.5 Decision Making -- 4 Die Vermessung des Gehirns oder: Welche Methoden verwendet die Consumer Neuroscience? -- 4 … -- 1 Einleitung -- 2 Consumer Neuroscience: Was ist es und wofür braucht man es? -- 2.1 Was ist es? Die Entstehung der … Consumer Neuroscience -- 2.2 Warum ist Consumer Neuroscience wichtig? -- 3 Das Gehirn: Wo ist was und wofür ist es gut? -- 3 …
Persistent link: https://www.econbiz.de/10012267847