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Marketing im "Netz" : Herausfo...
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Konsumentenverhalten
Markenführung
17,252
Brand management
17,190
Online-Marketing
13,142
Internet marketing
12,723
Consumer behaviour
11,008
Markenimage
7,365
Brand image
7,227
Social Web
6,547
Social web
6,540
Markenartikel
5,358
Brand
5,342
Beziehungsmarketing
3,668
Relationship marketing
3,656
Werbewirkung
2,992
Advertising effects
2,973
Marketingmanagement
2,406
Marketing management
2,380
Werbung
2,370
Advertising
2,328
Electronic Commerce
2,257
Markenpolitik
2,198
Online-Handel
2,139
Online retailing
2,135
E-commerce
2,104
Viral marketing
1,990
Virales Marketing
1,990
Deutschland
1,608
Germany
1,527
Marketing
1,435
Internet
1,276
USA
1,052
United States
1,031
Theorie
1,016
Theory
1,015
Luxusgüter
964
Luxury goods
963
Customer satisfaction
960
Kundenzufriedenheit
960
Einzelhandel
926
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Online availability
All
Undetermined
6,061
Free
1,729
Type of publication
All
Article
9,262
Book / Working Paper
1,751
Journal
1
Type of publication (narrower categories)
All
Article in journal
8,711
Aufsatz in Zeitschrift
8,711
Aufsatz im Buch
537
Book section
537
Graue Literatur
204
Non-commercial literature
204
Hochschulschrift
191
Working Paper
146
Arbeitspapier
145
Thesis
130
Conference paper
100
Konferenzbeitrag
100
Collection of articles of several authors
82
Sammelwerk
82
Aufsatzsammlung
73
Reprint
53
Konferenzschrift
44
Case study
23
Fallstudie
23
Conference proceedings
16
Collection of articles written by one author
9
Handbook
9
Handbuch
9
Ratgeber
9
Sammlung
9
Guidebook
8
Lehrbuch
6
Textbook
5
Amtsdruckschrift
4
Festschrift
4
Government document
4
Bibliografie enthalten
3
Bibliography included
3
Glossar enthalten
3
Glossary included
3
Interview
3
Systematic review
3
Übersichtsarbeit
3
Aufgabensammlung
1
Beispielsammlung
1
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English
10,628
German
386
Polish
4
French
2
Czech
1
Russian
1
Author
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Loureiro, Sandra Maria Correia
34
Phau, Ian
33
Ko, Eunju
27
Melewar, T. C.
25
Hollebeek, Linda D.
24
Bang, Nguyen
23
Han, Heesup
23
Sarkar, Abhigyan
23
Dwivedi, Yogesh Kumar
20
Keller, Kevin Lane
20
Pelsmacker, Patrick de
20
Dens, Nathalie
19
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
19
Septianto, Felix
19
Wiedmann, Klaus-Peter
19
MacInnis, Deborah J.
18
Martínez-López, Francisco J.
18
Sarkar, Juhi Gahlot
18
Seo, Yuri
18
Veloutsou, Cleopatra
18
Filieri, Raffaele
17
Sreejesh, S.
17
Dawes, John
16
Ekinci, Yuksel
16
Gázquez-Abad, Juan Carlos
16
Usman, Osly
16
Vrontis, Demetris
16
Khan, Imran
15
Kunkel, Thilo
15
Paul, Justin
15
Valette-Florence, Pierre
15
Fetscherin, Marc
14
Park, Jungkun
14
Shimul, Anwar Sadat
14
Sung, Yongjun
14
Ahn, Jiseon
13
Bauer, Hans H.
13
Ghose, Anindya
13
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Institution
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Springer Fachmedien Wiesbaden
16
American Marketing Association
10
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
8
National Bureau of Economic Research
7
Technische Universität Braunschweig
3
Universität Mannheim
3
Verlag Dr. Kovač
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
IGI Global
2
NetLibrary, Inc
2
OECD
2
RWTH Aachen
2
Springer International Publishing
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft zur Erforschung des Markenwesens
1
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Published in...
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Journal of business research : JBR
538
Journal of retailing and consumer services
362
The journal of product & brand management
292
The journal of brand management : an international journal
274
International journal of internet marketing and advertising : IJIMA
144
Journal of marketing communications
130
International journal of hospitality management
118
International journal of advertising : the review of marketing communications
113
Psychology & marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Journal of promotion management : innovations in planning and applied research
92
Marketing intelligence & planning
89
European journal of marketing : EJM
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
84
Journal of strategic marketing
75
Cogent business & management
73
International journal of electronic marketing and retailing : IJEMR
72
Journal of international consumer marketing
71
Journal of the Academy of Marketing Science
69
Journal of marketing
68
International journal of consumer studies
65
Marketing letters : a journal of research in marketing
65
Journal of promotion management : JPM
64
Journal of marketing management : MM
63
SpringerLink / Bücher
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of global marketing
58
Journal of internet commerce
58
International journal of contemporary hospitality management
56
The journal of consumer marketing
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
International marketing review
55
International journal of advertising : the quarterly review of marketing communications
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of fashion marketing and management
51
Journal of marketing research : JMR
51
Journal of retailing
51
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Source
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ECONIS (ZBW)
11,010
BASE
2
EconStor
1
USB Cologne (EcoSocSci)
1
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1
Consumers' optimal experience on commercial web sites : a congruency effect of web atmospheric design and consumers' surfing goal
Wan, Fang
;
Nan, Ning
;
Smith, Malcolm C.
- In:
Contemporary research in e-branding
,
(pp. 78-94)
.
2009
Persistent link: https://www.econbiz.de/10003778173
Saved in:
2
Effects of valence and extremity of eWOM on attitude toward the brand and website
Lee, Mira
;
Rodgers, Shelly
;
Kim, Mikyoung
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003929285
Saved in:
3
Internetbasierte Kundeninteraktion als Gegenstand der Markenführung
Totz, Carsten
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 271-294)
.
2007
Persistent link: https://www.econbiz.de/10003530259
Saved in:
4
Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.
;
Reardon, James
;
Salciuviene, Laura
; …
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
Saved in:
5
Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
Saved in:
6
Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
Saved in:
7
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
8
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
9
Managing non-organic virtual brand communities in social networking sites
Shahrokh, Zohreh Dehdashti
;
Poursaeed, Mohammad Mehdi
- In:
International journal of e-business research : an …
11
(
2015
)
4
,
pp. 47-62
Persistent link: https://www.econbiz.de/10011398022
Saved in:
10
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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