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Consumer demand for the mobile Internet in a greenfield emerging market : the case of Myanmar

Thaw Tar Min (contributor); Fife, Elizabeth (contributor); … - International Telecommunications Society - 2014

This paper offers a baseline for understanding the mobile Internet market in Myanmar before widespread adoption occurs. The purpose of the paper is to explore consumers' initial demand for existing and future mobile services; the behaviour of mobile users and mobile Internet usage in such a...

Persistent link: https://www.econbiz.de/10010470188

Detecting the migration of mobile service customers using fuzzy clustering

Bose, Indranil; Chen, Xi - In: Information & management : the internat. journal of … 52 (2015) 2, pp. 227-238

Persistent link: https://www.econbiz.de/10010503281

Lifestyles and mobile services adoption in china

Gao, Shang; Krogstie, John; Chen, Zhihao; Zhou, Wenyan - In: International journal of e-business research : an … 10 (2014) 3, pp. 36-53

Persistent link: https://www.econbiz.de/10010433333

Long term evolution mobile services and intention to adopt : a Malaysian perspective

Kitchen, Philip James; Martin, Roy; Norbani Che Ha - In: Journal of strategic marketing 23 (2015) 7, pp. 643-654

Persistent link: https://www.econbiz.de/10011479482

Cross-national differences in consumer satisfaction : mobile services in emerging and developed markets

Morgeson, Forrest V., III.; Sharma, Pratyush Nidhi; … - In: Journal of international marketing 23 (2015) 2, pp. 1-24

Persistent link: https://www.econbiz.de/10011292300

Churn and loyalty behavior of Turkish digital natives : empirical insights and managerial implications

Uner, M. Mithat; Guven, Faruk; Cavusgil, S. Tamer - In: Telecommunications policy : the international journal … 44 (2020) 4, pp. 1-14

Persistent link: https://www.econbiz.de/10012513546

Mobile augmented reality apps in shopping malls in Greece : exploring users' behavioral intentions

Saprikis, Vaggelis; Avlogiaris, Giorgos; Katarachia, … - In: Inventi impact: retailing & consumer services (2020) 4, pp. 195-207

Persistent link: https://www.econbiz.de/10012416466

The effects of transforming mobile services into mobile promotions

Hsieh, Jung-Kuei - In: Journal of business research : JBR 121 (2020), pp. 195-208

Persistent link: https://www.econbiz.de/10012417338

Customer's intention to adopt mobile banking services : the moderating influence of demographic factors

Alkhaldi, Ayman N.; Kharma, Qasem M. - In: International journal of innovation and technology … 16 (2019) 5, pp. 1950037-1-1950037-26

Persistent link: https://www.econbiz.de/10012111080

Mobile phone service providers shift to no-contract plans : implications on customer retention

Tesfom, Goitom; Birch, Nancy J.; Culver, Jeffrey N. - In: Services marketing quarterly 39 (2018) 2, pp. 92-107

Persistent link: https://www.econbiz.de/10011859502