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The effect of unrelated supporting service quality on consumer delight, satisfaction, and repurchase intentions
Wang, Xuehua - In: Journal of service research : JSR 14 (2011) 2, pp. 149-163
Persistent link: https://www.econbiz.de/10009266747
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Do tying, bundling, and other purchase restraints increase product quality?
Dana, James D.; Spier, Kathryn E. - 2015
Persistent link: https://www.econbiz.de/10010528924
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Do customized service packages impede value capture in industrial markets?
Steiner, Michael; Eggert, Andreas; Ulaga, Wolfgang; … - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
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Do tying, bundling, and other purchase restraints increase product quality?
Dana, James D.; Spier, Kathryn E. - In: International journal of industrial organization 43 (2015), pp. 142-147
Persistent link: https://www.econbiz.de/10011488698
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Service bundling from the perspective of the customer
Lipowski, Marcin - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 109-116
Persistent link: https://www.econbiz.de/10011515716
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Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio; Ugolini, Marta Maria; Cobelli, Nicola; … - In: The TQM journal : the international review of … 27 (2015) 2, pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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Do Tying, Bundling, and Other Purchase Restraints Increase Product Quality?
Dana, James D. - 2018
Tying, bundling, minimum purchase requirements, loyalty discounts, exclusive dealing, and other purchase restraints can create stronger incentives for firms to invest in product quality. In our first example, the firm sells a durable experience good and a complementary non-durable good to a...
Persistent link: https://www.econbiz.de/10012937366
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Perception value of product-service systems : neural effects of service experience and customer knowledge
Zhao, Meina; Wang, Xuqi - In: Journal of retailing and consumer services 62 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012648874
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Determinants of subscriptions to communications service bundles and their effects on customer retention in Korea
Kim, Moon-koo; Park, Myeong-cheol; Lee, Duk Hee; Park, … - In: Telecommunications policy : the international journal … 43 (2019) 9, pp. 1-12
Persistent link: https://www.econbiz.de/10012250441