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Konsumentenverhalten
Consumer behaviour
83,018
Relationship marketing
26,222
Beziehungsmarketing
25,548
Brand management
17,671
Markenführung
17,257
Theorie
12,261
Theory
12,084
Brand image
11,169
Markenimage
11,055
Markenartikel
9,241
Customer satisfaction
8,272
Brand
8,201
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8,061
Werbewirkung
7,998
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7,772
Deutschland
7,683
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7,086
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6,791
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6,774
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6,737
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6,690
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6,684
United States
6,497
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6,332
Dienstleistungsqualität
6,274
Online-Handel
6,040
Online retailing
6,024
Werbung
5,196
Advertising
5,172
Marketingmanagement
5,100
Marketing management
5,072
Einzelhandel
4,940
Retail trade
4,870
Electronic Commerce
4,748
E-commerce
4,567
Emotion
3,744
Marketing
3,741
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3,653
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24,803
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144
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5,907
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2,370
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1,710
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1,047
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Aufsatzsammlung
627
Conference paper
541
Konferenzbeitrag
541
Bibliografie enthalten
337
Bibliography included
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Collection of articles written by one author
296
Sammlung
296
Konferenzschrift
295
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Fallstudie
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Lehrbuch
228
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194
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182
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160
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160
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153
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71
Systematic review
69
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69
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62
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52
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51
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51
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Han, Heesup
120
Belk, Russell W.
111
Mattila, Anna S.
100
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Loureiro, Sandra Maria Correia
68
Nayga, Rodolfo M.
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Kim, Jungkeun
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
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National Bureau of Economic Research
518
Springer Fachmedien Wiesbaden
86
OECD
46
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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INSEAD
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Universität Mannheim
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
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Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
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European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,929
International journal of hospitality management
767
International journal of consumer studies
761
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
302
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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Source
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ECONIS (ZBW)
79,908
EconStor
541
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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Showing
1
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10
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80,538
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date (oldest first)
1
The anatomy of a rivalry : the role of resentment in the development of
brand
attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
2
Getting to know you : social media personalization as a means of enhancing
brand
loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
3
Impact of
brand
nostalgia on intention to purchase
brand
extensions : moderating role of
brand
attachment
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
Saved in:
4
Does celebrity attachment influence
brand
attachment and
brand
loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
5
Specificity of CSR ties that (un)bind
brand
attachment
Romano, Fernanda M.
;
Devine, Alua
;
Tarabashkina, Liudmila
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10014228878
Saved in:
6
The effect of airline's professional models on
brand
loyalty : focusing on mediating effect of
brand
attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
7
The effect of
brand
personality on consumer loyalty and buying intention
Saeida, Saeid
;
Ghaseminezhad, Mina
;
Pakdel, Mohammad R.
; …
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
1
,
pp. 1270-1281
Persistent link: https://www.econbiz.de/10011764665
Saved in:
8
Second person pronouns enhance consumer involvement and
brand
attitude
Cruz, Ryan E.
;
Leonhardt, James M.
;
Pezzuti, Todd
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 104-116
Persistent link: https://www.econbiz.de/10011743784
Saved in:
9
Designing Facebook publications focused on hotel customer experience : how to improve
brand
attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
10
Examining the effect of emotional branding in building
brand
equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
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