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The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula; Plaias, Ioan; Martinez, Luis F.; … - In: Scientific Annals of Economics and Business 67 (2020) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
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Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei; Gorn, Gerald J.; Chattopadhyay, Amitava - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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The Design Communication Assessment Scale (DCAS) : assessing and adjusting the effectiveness of product design communications
Sample, Kevin L.; Hulland, John; Sevilla, Julio; … - In: Journal of marketing research 61 (2024) 1, pp. 27-48
Persistent link: https://www.econbiz.de/10014584162
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Ease of reading of mandatory information on Canadian food product labels
Mackey, Mary Alton; Metz, Marilyn - In: International journal of consumer studies 33 (2009) 4, pp. 369-381
Persistent link: https://www.econbiz.de/10003865111
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Psychology of performance and preference: advantages, disadvantages, drivers and obstacles to the achievement of congruence
Moss, Gloria A. - In: The journal of brand management : an international journal 14 (2006/07) 4, pp. 343-358
Persistent link: https://www.econbiz.de/10003469712
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Visual perception : an overview
Raghubir, Priya - In: Sensory marketing : research on the sensuality of products, (pp. 201-217). 2010
Persistent link: https://www.econbiz.de/10003933287
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Visual aesthetics in store environment and its moderating role on consumer intention
Vieira, Valter Afonso - In: Journal of consumer behaviour : an international … 9 (2010) 5, pp. 364-380
Persistent link: https://www.econbiz.de/10008701454
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Product experience
Schifferstein, Hendrik N. J. (ed.); Hekkert, Paul (ed.) - 2008 - 1. ed.
Inhalt: Produktgestaltung - Produktdesign - Wahrnehmnung - Produkt - Mensch - Interaktion - human-product interaction … - Nutzer - Nutzerforschung - Visuelle Wahrnehmung - Auditive Wahrnehmung - Hörsinn - Haptik - Geruchssinn - Geschmackssinn …
Persistent link: https://www.econbiz.de/10003539376
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Geometry in the marketplace
Greenleaf, Eric A.; Raghubir, Priya - In: Visual marketing : from attention to action ; …, (pp. 113-142). 2008
Persistent link: https://www.econbiz.de/10009260342