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Konsumentenverhalten
Theorie
19
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12
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11
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10
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consumer behavior
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Zeelenberg, Marcel
11
Pieters, Rik
5
Bagozzi, Richard P.
1
Baumgartner, Hans
1
Bigné Alcañiz, J. Enrique
1
Coelho do Vale, Rita
1
Corneille, Olivier
1
Díaz Loving, Rolando
1
Herpen, Erica van
1
Inman, J. Jeffrey
1
Lambooij, Mattijs S.
1
Mathijssen, Jolanda J. P.
1
Pieters, F. G. M. (Rik)
1
Polder, Johan J.
1
Prast, Henriëtte Maria
1
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1
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1
Soler-Anguiano, Francisco Leonardo
1
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Discussion paper / Center for Economic Research, Tilburg University
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
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Psychology & marketing
1
The journal of product & brand management
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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ECONIS (ZBW)
11
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1
Flying under the radar: perverse package size effects on consumption self-regulation
Coelho do Vale, Rita
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
3
,
pp. 380-390
Persistent link: https://www.econbiz.de/10003768667
Saved in:
2
When demand accelerates demand : trailing the bandwagon
Herpen, Erica van
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
Saved in:
3
The role of emotions in goal-directed behaviour
Bagozzi, Richard P.
;
Baumgartner, Hans
;
Pieters, Rik
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 36-58)
.
2005
Persistent link: https://www.econbiz.de/10003932973
Saved in:
4
The envy premium in product evaluation
Ven, Niels Van de
;
Zeelenberg, Marcel
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 984-998
Persistent link: https://www.econbiz.de/10009006655
Saved in:
5
When satisfied consumers do not return : variety seeking's effect on short- and long-term intentions
Sánchez, Isabel
;
Pieters, Rik
;
Zeelenberg, Marcel
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 15-24
Persistent link: https://www.econbiz.de/10009501839
Saved in:
6
"Wow, I could've had a V8!" : The role of regret in consumer choice
Inman, J. Jeffrey
;
Zeelenberg, Marcel
-
1998
Persistent link: https://www.econbiz.de/10000992071
Saved in:
7
The affective dynamics of hedonic versus healthy food choices : making salient post-consumption affect promotes healthy food choices
Toma, Claudia
;
Zeelenberg, Marcel
;
Corneille, Olivier
-
2016
Persistent link: https://www.econbiz.de/10011715806
Saved in:
8
Emotional responses to behavorial economic incentives for health behavior change
Swaluw, Koen van der
;
Lambooij, Mattijs S.
;
Mathijssen, …
-
2018
Persistent link: https://www.econbiz.de/10011801330
Saved in:
9
The interaction of product attractiveness and decision-making style on consumer purchase intention : a cultural moderation perspective
Soler-Anguiano, Francisco Leonardo
;
Zeelenberg, Marcel
; …
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10014321437
Saved in:
10
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
1
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