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How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? : a study in Kuwait
Al-Issa, Nermain; Dens, Nathalie - In: Journal of Islamic marketing 14 (2023) 2, pp. 562-585
Persistent link: https://www.econbiz.de/10013536408
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Religiosity and consumer behavior : a summarizing review
Agarwala, Ridhi; Mishra, Prashant; Singh, Ramendra - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 32-54
depict how certain dimensions of religion can explain the psychological mechanisms underlying these effects. Specifically, we … integrate research findings from psychology, religion and marketing to build testable propositions. This essay complements …
Persistent link: https://www.econbiz.de/10012156772
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Evaluating the impact of religious icons and symbols on consumer's brand evaluation : context of Hindu religion
Agarwala, Ridhi; Mishra, Prashant; Singh, Ramendra - In: Journal of advertising 50 (2021) 4, pp. 372-390
Persistent link: https://www.econbiz.de/10012650821
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Muslim religiosity and purchase intention of different categories of Islamic financial products
Newaz, Farhana Tahmida; Fam, Kim Shyan; Sharma, Revti Raman - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 141-152
Persistent link: https://www.econbiz.de/10011537500
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Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products
Sharma, Revti-Raman; Newaz, Farhana T.; Fam, Kim Shyan - In: Australian journal of management 42 (2017) 3, pp. 482-501
Persistent link: https://www.econbiz.de/10011777672
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Marketing to the educated Muslim woman
Kuswadi, Nauar; Jaafar, Ameena; Nurhafihz Bin Noor - In: International journal of islamic marketing and branding 2 (2017) 2, pp. 156-169
Persistent link: https://www.econbiz.de/10011803296
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Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.; Herz, Marc; Schlegelmilch, Bodo B. - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
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Religious compensatory consumption in the Islamic context : the mediating roles of religious social control and religious guilt
Syahrivar, Jhanghiz; Hermawan, Syafira Alyfania; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 739-758
Persistent link: https://www.econbiz.de/10013163372
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Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
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The Role of Religious Identity and Perceived Psychological Closeness in Parent-Child Value Similarity : Comparison of Religious Minority and Majority
Lepshokova, Zarina - 2015
This paper describes the impact of religious identity and perceived parent-child psychological closeness on their value similarity in different religious contexts (contexts of religious minority and majority). The total sample includes 454 respondents. Parents and adolescent children of 118...
Persistent link: https://www.econbiz.de/10013009747