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Are there peas in a pod when considering mobile phone and mobile applications use : a quantitative study
Ameen, Nisreen; Shah, Mahmood; Sims, Julian; Choudrie, Jyoti - In: Journal of retailing and consumer services 55 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012268820
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Consumer identity and marketing implications : Indian urban youth
Kartik, Deval; Willis, Robert; Jones, Cassie - In: International journal of consumer studies 40 (2016) 4, pp. 435-443
Persistent link: https://www.econbiz.de/10011593316
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An investigation of the challenges facing the mobile telecommunications industry in United Arab Emirates form the young consumers' perspective
Ameen, Nisreen; Willis, Robert - 2016
The United Arab Emirates (UAE) has one of the highest mobile penetration rates in the world. Nevertheless, recent reports on the performance of mobile companies revealed a decline in revenues obtained by the two main mobile operators in UAE (Etisalat and du). Building on the findings of previous...
Persistent link: https://www.econbiz.de/10011596942
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A generalized model for smartphone adoption and use in an Arab context : a cross-country comparison
Ameen, Nisreen; Willis, Robert - In: Information systems management 35 (2018) 3, pp. 254-274
Persistent link: https://www.econbiz.de/10011954590