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Konsumentenverhalten
Consumer behaviour
46
Brand
27
Markenartikel
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Brand management
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Markenführung
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Brand image
18
Brand loyalty
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English
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Dawes, John
35
Nenycz-Thiel, Magda
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Sharp, Byron
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Trinh, Giang
7
Romaniuk, Jenni
6
Driesener, Carl
5
Kennedy, Rachel
4
Tanusondjaja, Arry
4
Bellman, Steven
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Bogomolova, Svetlana
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Grasby, Alicia
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Hartnett, Nicole
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Meyer-Waarden, Lars
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Mundt, Kerry
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Wright, Malcolm
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Anesbury, Zachary
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Arding, Rachael
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Beal, Virginia
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Bond, Allison
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Clemente, Maria
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Cohen, Justin
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Corsi, Armando
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Corsi, Armando Maria
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Dunn, Steven
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Graham, Charles
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Greenacre, Luke
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Lockshin, Larry
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Ludwichowska, Gosia
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Maria Corsi, Armando
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Martin, James
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McColl, Bruce
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Sakashita, Mototaka
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Scriven, John
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Australasian marketing journal
5
Journal of business research : JBR
5
Journal of retailing and consumer services
4
International journal of market research
3
European journal of marketing : EJM
2
Journal of advertising research
2
Journal of consumer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing letters : a journal of research in marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing
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Marketing Research (USA) summer 2009
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda
;
Sharp, Byron
;
Dawes, John
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
Saved in:
2
How do shoppers behave online? : an observational study of online grocery shopping
Anesbury, Zachary
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 261-270
Persistent link: https://www.econbiz.de/10011508824
Saved in:
3
Fundamental basket size patterns and their relation to retailer performance
Martin, James
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238354
Saved in:
4
How common is new product failure and when does it vary?
Victory, Kirsten
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012488841
Saved in:
5
Cigarette brand loyalty and purchase patterns : an examination using US consumer panel data
Dawes, John
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1933-1943
Persistent link: https://www.econbiz.de/10010379205
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6
Regularities in buyer behaviour and brand performance : the case of Australian beer
Dawes, John
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 198-208
Persistent link: https://www.econbiz.de/10003627433
Saved in:
7
Reasons for variation in SCR for private label brands
Dawes, John
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1804-1824
Persistent link: https://www.econbiz.de/10010205981
Saved in:
8
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
9
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
10
Value-for money perceptions of supermarket and private labels
Nenycz-Thiel, Magda
;
Romaniuk, Jenni
- In:
Australasian marketing journal
20
(
2012
)
2
,
pp. 171-177
Persistent link: https://www.econbiz.de/10009524274
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