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A taxonomy of mobile phone consumers : insights for marketing managers
Aroean, Lukman; Michaelidou, Nina - In: Journal of strategic marketing 22 (2014) 1, pp. 73-89
Persistent link: https://www.econbiz.de/10010259204
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Consumer clustering of conservation attitude and behaviour : a step towards sustainability
Gupta, Karnika; Narendra Singh - In: Journal of commerce & business studies 2 (2015) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10011492630
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Understanding senior tourists' preferences and characteristics based on their overseas travel motivation clusters
Otoo, Felix Elvis; Kim, Seongseop; Choi, Youngjoon - In: Journal of travel and tourism marketing 37 (2020) 2, pp. 246-257
Persistent link: https://www.econbiz.de/10012289324
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What are you? : pragmatic, self-confident, #hashtag or a vital senior? : using marketing to curb alcoholism and encourage healthy consumption!
Hernandez-Fernandez, Asuncion; Lopez, Natalia Vila; … - In: Journal of food products marketing 24 (2018) 7, pp. 880-905
Persistent link: https://www.econbiz.de/10011965124
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Indian customers' attitude towards bundling : a basis for classification and targeting
Agarwal, Reeti - In: Global business review 19 (2018) 2, pp. 510-531
Persistent link: https://www.econbiz.de/10011860686
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Clustering customers on the basis of their perceptions of microfinancing by banks : a study of rural poor in Punjab
Meenu - In: Paradigm : the journal of Institute of Management Technology 18 (2014) 1, pp. 20-34
Persistent link: https://www.econbiz.de/10011759462
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Shrinking the market space : consumer (overlapping) preferences for organic wines and three alternative competitors
Vecchio, Riccardo; Toccaceli, Daniela; Pacciani, Alessandro - In: International journal of wine business research 35 (2023) 3, pp. 467-486
Persistent link: https://www.econbiz.de/10014335895
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Market segmentation using intrinsic product attributes : evidence from the Tunisian olive oil market
Ben Ali, Samir; Ben Hassine, Kaouthar; Mtimet, Nadhem - In: Journal of international food & agribusiness marketing 35 (2023) 4, pp. 487-507
Persistent link: https://www.econbiz.de/10014377719
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Energy services analysis : an alternative approach for identifying opportunities to reduce emissions of greenhouse gases
Crane, Keith; Ecola, Liisa; Hassell, Scott; Nataraj, Shanthi - 2012
Persistent link: https://www.econbiz.de/10009577227