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Rules, perception and emotion : when do institutions determine behaviour?
Markey-Towler, Brendan - In: Journal of institutional economics 15 (2019) 3, pp. 381-396
Persistent link: https://www.econbiz.de/10012418170
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Identifying customer churn patterns with rough sets
Yang, Yingzhi; Qi, Xiaolin; Sun, Shuo; Wang, Zhen; … - In: Analele Universitătii Dunărea de Jos Galaţi 23 (2018) 3, pp. 84-90
Persistent link: https://www.econbiz.de/10012028425
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Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia; Taylor, Charles Raymond; Mueller, Barbara - In: Media and change management : creating a path for new …, (pp. 267-288). 2022
Persistent link: https://www.econbiz.de/10013167382
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Data-driven sports ticket pricing for multiple sales channels with heterogeneous customers
Arslan, Hayri Alper; Easley, Robert F.; Wang, Ruxian; … - In: Manufacturing & service operations management : M & SOM 24 (2022) 2, pp. 1241-1260
Persistent link: https://www.econbiz.de/10013258804
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Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew; Harvey, John; Goulding, James; Smith, Gavin - In: Marketing theory 21 (2021) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
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Leveraging customer flexibility for car-sharing fleet optimization
Ströhle, Philipp; Flath, Christoph; Gärttner, Johannes - In: Transportation science : a journal of the Institute for … 53 (2019) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10011999258
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Exploring the components of brand equity amid declining ticket sales in Major League Baseball
Merkle, Adam C.; Hessick, Catherine; Leggett, Britton R.; … - In: Journal of marketing analytics : JMA 8 (2020) 3, pp. 149-164
Persistent link: https://www.econbiz.de/10012296871
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Customer retention in freemium applications
Ross, Nicholas - In: Journal of marketing analytics : JMA 6 (2018) 4, pp. 127-137
Persistent link: https://www.econbiz.de/10011980299
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Using sensory substitutions to make better business decisions (or how sensory devices connected to our body can help us outperform AI and common data analytics)
Cerf, Moran; Brendl, C. Miguel - In: Biometrics and neuroscience research in business and …, (pp. 37-82). 2024
Persistent link: https://www.econbiz.de/10014560319
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Predictive analytics for customer repurchase : interdisciplinary integration of buy till you die modeling and machine learning
Chou, Ping; Chuang, Howard Hao-Chun; Chou, Yen-Chun; … - In: European journal of operational research : EJOR 296 (2022) 2, pp. 635-651
Persistent link: https://www.econbiz.de/10012663380