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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Exploring the impact of packaging interactions on quality of life among older consumers
Ford, Nicholas; Trott, Paul; Simms, Chris - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 275-312
Persistent link: https://www.econbiz.de/10011545626
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Intention : customer perceived market orientation and perceived environmental sustainability information
Millson, Murray R. - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 248-265
Persistent link: https://www.econbiz.de/10011478336
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Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling; Luo, Lan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
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Optimizing product launches in the presence of strategic consumers
Lobel, Ilan; Patel, Jigar; Vulcano, Gustavo; Zhang, Jiawei - In: Management science : journal of the Institute for … 62 (2016) 6, pp. 1778-1799
Persistent link: https://www.econbiz.de/10011502703
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Exploring traditional and new web-based methods to involve customers in new product development
Liu, Wei; Ye, Songhe; Moultrie, James - In: International journal of product development : IJPD 23 (2019) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10012041729
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Customer involvement in new product development of tile and ceramic industry
Mirfakhradini, Seyed Heydar; Safari, Khalil; Shaabani, Akram - In: International journal of productivity and quality … 25 (2018) 1, pp. 108-138
Persistent link: https://www.econbiz.de/10011980004
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Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David; Elder, Ryan S. - In: Journal of marketing research 56 (2019) 4, pp. 637-651
Persistent link: https://www.econbiz.de/10012177608
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Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.; Dahlén, Micael - In: Journal of marketing communications 24 (2018) 3, pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
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Motives and barriers affecting consumers' co-creation in the physical store
Schüler, Miranda; Maier, Michelle Fee; Liljedal, Karina T. - In: The international review of retail, distribution and … 30 (2020) 3, pp. 289-310
Persistent link: https://www.econbiz.de/10012253879