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Examining the scope of channel expansion : a test of channel expansion theory with new and traditional communication media
D'Urso, Scott C.; Rains, Stephen A. - In: Management communication quarterly 21 (2007/08) 4, pp. 486-507
Persistent link: https://www.econbiz.de/10003717206
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Decomposing promotional effects with a dynamic structural model of flexible consumption
Chan, Tat; Narasimhan, Chakravarthi; Zhang, Qin - In: Journal of marketing research : JMR 45 (2008) 4, pp. 487-498
Persistent link: https://www.econbiz.de/10003756363
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Long tail or steep tail? : a field investigation into how online popularity information effects the distribution of customer choices
Tucker, Catherine (contributor); Zhang, Juanjuan (contributor) - 2007
Persistent link: https://www.econbiz.de/10003744218
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Shopping context and consumers' mental representation of complex shopping trip decision problems
Dellaert, Benedict G. C.; Arentze, Theo A.; Timmermans, … - In: Journal of retailing 84 (2008) 2, pp. 219-232
Persistent link: https://www.econbiz.de/10003744334
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Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben; Herrmann, Andreas; Heitmann, Mark; Einhorn, … - In: Journal of business economics : JBE 78 (2008) 10, pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
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Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China
Hernandez, Monica D.; Wang, Yong Jian; Minor, Michael; … - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 424-435
Persistent link: https://www.econbiz.de/10003789906
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Beeinflusst das Produkt die Beratungsinanspruchnahme im Handel?
Haas, Alexander; Kenning, Peter - In: Marketing : ZFP ; journal of research and management 30 (2008) 4, pp. 193-204
Persistent link: https://www.econbiz.de/10003779613
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How behavioral decision research can enhance consumer welfare : from freedom of choice to paternalistic intervention
Ratner, Rebecca K.; Soman, Dilip; Zauberman, Gal; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 383-397
Persistent link: https://www.econbiz.de/10003774421
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Consumer demand under price uncertainty : empirical evidence from the market for cigarettes
Coppejans, Mark; Gilleskie, Donna B.; Sieg, Holger; … - 2006
Persistent link: https://www.econbiz.de/10003317718