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Perceived fairness of differential customer treatment : consumers' understanding of distributive justice really matters
Mayser, Sabine; Wangenheim, Florian von - In: Journal of service research : JSR 16 (2013) 1, pp. 99-113
Persistent link: https://www.econbiz.de/10009751081
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Intended brand associations : do they really drive consumer response?
Koll, Oliver; Wallpach, Sylvia von - In: Journal of business research : JBR 67 (2014) 7, pp. 1501-1507
Persistent link: https://www.econbiz.de/10010379291
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Return shipping policies of online retailers : normative assumptions and the long-term consequences of fee and free returns
Bower, Amanda B.; III, James G. Maxham - In: Journal of marketing 76 (2012) 5, pp. 110-124
Persistent link: https://www.econbiz.de/10009782917
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Consumers' perception on Islamic home financing : empirical evidences on Bai Bithaman Ajil (BBA) and diminishing partnership (DP) modes of financing in Malaysia
Razak, Dzuljastri Abdul; Taib, Fauziah Md - In: Journal of Islamic marketing : JIMA 2 (2011) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10009269493
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Image as a factor for enhancing shopping preferences in Indian malls
Mullick, N. H. - In: Middle East journal of management : MEJM 1 (2014) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10010395071
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Asymmetrische Information auf Immobilien- und Hypothekenmärkten
Babl, Andreas - 2013
Die Entscheidung eines Haushaltes eine Wohnimmobilie zu kaufen oder zu mieten ist seit über 30 Jahren Gegenstand immobilienwirtschaftlicher Forschung. Diese Entscheidung wird von vielen Faktoren beeinflusst, wie z.B. Portfolioentscheidungen, Zugang zu Hypothekenmärkten, persönlichen...
Persistent link: https://www.econbiz.de/10010221428
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New measure of brand equity status of a basketball club
Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
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Brand image and behavioural intentions : mediating role of brand equity and brand trust in the herbal industry
Oppong, Peter Kwasi; Owusu, Joseph; Owusu Ansah, Wilberforce - In: African journal of business and economic research : AJBER 18 (2023) 4, pp. 191-212
Persistent link: https://www.econbiz.de/10014574266
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Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun; Kelly, Aidan J. - In: Journal of macromarketing 43 (2023) 3, pp. 403-417
Persistent link: https://www.econbiz.de/10014368396
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Effects of empathy and egoism on CSR perceptions and consumer buycotts : lessons learned during global crisis in support of equitable business practices
Rynarzewska, Ania Izabela; LeMay, Stephen A.; Helms, … - In: Journal of global scholars of marketing science : … 34 (2024) 1, pp. 90-107
Persistent link: https://www.econbiz.de/10014488724