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Konsumentenverhalten
Kommunikation
12,070
Communication
11,585
Information
8,495
Performance
5,094
Integration
4,998
performance
4,511
Theorie
3,942
Theory
3,810
information
2,596
Unternehmenserfolg
2,436
Firm performance
2,423
Internal communication
2,249
Interne Kommunikation
2,249
communication
2,075
integration
1,983
Innovation
1,826
Deutschland
1,798
Öffentlichkeitsarbeit
1,533
Public relations
1,487
Experiment
1,389
USA
1,384
Spieltheorie
1,340
Produktentwicklung
1,330
Game theory
1,306
Collaboration
1,289
Germany
1,267
United States
1,226
Innovationsmanagement
1,191
Unternehmen
1,176
Innovation management
1,142
collaboration
1,104
Asymmetrische Information
959
Asymmetric information
936
Social Web
892
Social web
892
Arbeitsgruppe
883
Team
869
Consumer behaviour
850
Management
828
Strategisches Management
819
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146
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Article
599
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213
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1
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Article in journal
563
Aufsatz in Zeitschrift
563
Graue Literatur
85
Non-commercial literature
85
Working Paper
76
Arbeitspapier
70
Hochschulschrift
54
Thesis
39
Aufsatz im Buch
32
Book section
32
Aufsatzsammlung
8
Bibliografie enthalten
8
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8
Collection of articles of several authors
7
Sammelwerk
7
Lehrbuch
6
Textbook
5
Case study
3
Fallstudie
3
Advisory report
2
Collection of articles written by one author
2
Conference paper
2
Gutachten
2
Konferenzbeitrag
2
Sammlung
2
Amtsdruckschrift
1
Government document
1
Guidebook
1
Handbook
1
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English
741
German
69
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1
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Berger, Jonah
6
Bundorf, M. Kate
6
Esch, Franz-Rudolf
6
Kessler, Daniel P.
6
Dräger, Lena
5
Pfajfar, Damjan
5
Bouton, Laurent
4
Dellaert, Benedict G. C.
4
Kirchsteiger, Georg
4
Lamla, Michael
4
Packard, Grant
4
Villas-Boas, Sofia
4
Anand Chopra, Felix
3
Bedard, Kelly
3
Bettinger, Eric
3
Bonnet, Céline
3
Chan, Eugene Y.
3
Cunha, Nina Menezes
3
Fang, Hanming
3
Hilger, James
3
Lichand, Guilherme
3
Madeira, Ricardo
3
Mattila, Anna S.
3
Panzone, Luca
3
Pedemonte, Mathieu
3
Pennings, Joost M. E.
3
Roth, Christopher
3
Sheehan, Daniel
3
Sánchez-Fernández, Juan
3
Vrontis, Demetris
3
Wansink, Brian
3
Wohlfart, Johannes
3
Wu, Zenan
3
Alpízar R., Francisco
2
Antonides, Gerrit
2
Arnold, Christian
2
Asugman, Gulden
2
Baghi, Ilaria
2
Baker, Laurence C.
2
Baker, Laurence Claude
2
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National Bureau of Economic Research
4
Friedrich-Schiller-Universität Jena
2
Verlag Dr. Kovač
2
Berliner Wissenschafts-Verlag
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Deutschland / Umweltbundesamt
1
Eric Cuvillier <Firma>
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
IGI Global
1
Institut für Sozial-Ökologische Forschung
1
Instituto do Comércio Externo de Portugal <Lissabon>
1
Logos Verlag Berlin
1
S.R.A., Science Research Associates, Inc., a subsidiary of IBM
1
Springer Fachmedien Wiesbaden
1
Surrey Energy Economics Centre
1
Technische Universität Clausthal
1
VVB LAUFERSWEILER Verlag
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Journal of business research : JBR
26
Journal of retailing and consumer services
11
Journal of advertising research
10
Journal of marketing communications
9
Psychology & marketing
9
International journal of hospitality management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
SpringerLink / Bücher
8
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Journal of behavioral and experimental economics
6
Journal of consumer research : JCR ; an interdisciplinary journal
6
European journal of marketing : EJM
5
Food policy : economics planning and politics of food and agriculture
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Discussion paper
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of industrial organization
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of economic behavior & organization : JEBO
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
Journal of service management
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of the Academy of Marketing Science
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
NBER working paper series
4
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
4
Working papers / Harvard Business School, Division of Research
4
Asia Pacific journal of marketing and logistics
3
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
3
International journal of contemporary hospitality management
3
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ECONIS (ZBW)
807
EconStor
6
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1
Style before substance? : building loyalty through marketing
communication
congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
2
The impact of social media on consumer purchase intention on e-commerce platforms
Niu, Yuanyuan
- In:
International journal of networking and virtual …
29
(
2023
)
3/4
,
pp. 370-385
Persistent link: https://www.econbiz.de/10015066296
Saved in:
3
Assessing the relationship between materialism and conspicuous consumption : validation in the indian context
Chacko, Pearly Saira
;
Prashar, Sanjeev
;
Ramanathan, …
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012056805
Saved in:
4
Seeking happiness through materialism, gratitude and life satisfaction : evidence from Pakistani employees, with the mediatory role of feeling experiences
Misbah, M.
;
Siddiqui, Danish Ahmed
- In:
International journal of management innovation systems …
4
(
2019
)
1
,
pp. 49-84
Persistent link: https://www.econbiz.de/10012489710
Saved in:
5
Customer roles in M&A
integration
Öberg, Christina
- In:
International studies of management and organization
48
(
2018
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10011883091
Saved in:
6
Sustainable lifestyles : nachhaltige Produkte, Dienstleistungen und Lebensstile hervorbringen: Analyse von Lebensstiltypologien, Gestaltungsmöglichkeiten für Unternehmen, Einbindun...
Heiler, Florian
;
Schmalnauer, Martina
;
Schmutz, Petra
; …
-
2009
Persistent link: https://www.econbiz.de/10003809534
Saved in:
7
Präferenzmessung bei inkrementellen Innovationen : Entwicklung neuartiger Aufwärmphasen auf Basis der Erkenntnisse der Adoptions- und Präferenzforschung
Pabst, Reinhold
-
2010
-
1., Aufl.
Persistent link: https://www.econbiz.de/10008668320
Saved in:
8
Verbrauchersegmentierung bei der Neuproduktbeurteilung von Lebensmitteln
Sparke, Kai
-
2008
Persistent link: https://www.econbiz.de/10003631820
Saved in:
9
Consideration-set heuristics
Hauser, John R.
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
Saved in:
10
Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta
;
Vrontis, Demetris
;
Silvestri, …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
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