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To whom, when, and how much to discount? : a constrained optimization of customized temporal discounts
Johnson, Joseph; Tellis, Gerard J.; Ip, Edward H. - In: Journal of retailing 89 (2013) 4, pp. 361-373
Persistent link: https://www.econbiz.de/10010226488
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Does marketing ambidexterity boost marketing performance? : empirical evidence in Indonesia's consumer goods
Adiwijaya, Karto; Wahyuni, Sari; Gayatri, Gita; Mussry, … - In: Journal of global marketing 33 (2020) 4, pp. 266-288
Persistent link: https://www.econbiz.de/10012292811
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Impact of social media on brand loyalty : study of buying behaviour
Bhandari, Ravneet Singh; Sharma, Himani - In: International journal of applied business and economic … 15 (2017) 1, pp. 297-308
Persistent link: https://www.econbiz.de/10011673352
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Value based marketing : examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of transnational management : the official … 28 (2023) 1/2, pp. 141-164
Persistent link: https://www.econbiz.de/10014320170
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Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew; Kumar, V. - In: Journal of marketing research : JMR 52 (2015) 2, pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
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The challenge of retaining customers acquired with free trials
Datta, Hannes; Foubert, Bram; Heerde, Harald J. van - In: Journal of marketing research : JMR 52 (2015) 2, pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
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Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Tarasi, Crina O.; Bolton, Ruth N.; Gustafsson, Anders; … - In: Journal of service research : JSR 16 (2013) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan - 2021
Persistent link: https://www.econbiz.de/10012799160
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Mining consumer minds : downstream consequences of host motivations for home-sharing platforms
Chung, Jaeyeon; Johar, Gita Venkataramani; Li, Yanyan; … - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 817-838
Persistent link: https://www.econbiz.de/10012877735
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Repeat registrations of a running event : applying customer base analysis
Finnegan, Carol A.; Aicher, Thomas J.; Block, Robert A. - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 2, pp. 94-108
Persistent link: https://www.econbiz.de/10012815490