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sentiment. Conducting consumer surveys with randomized control trials (RCTs) in Thailand and Vietnam during the COVID-19 … Thailand, whereas the second treatment is rather symmetric. We find that the information treatments affect consumer sentiment …
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sentiment. Conducting consumer surveys with randomized control trials (RCTs) in Thailand and Vietnam during the COVID-19 … Thailand, whereas the second treatment is rather symmetric. We find that the information treatments affect consumer sentiment …
Persistent link: https://www.econbiz.de/10012543061
advertising is significantly and positively associated with attitude toward mid-roll video advertising and word-of-mouth (WOM …) intention. In addition, the positive connection between WOM intention and attitude as well as viewers' response are observed …. However, the negative association between perceived intrusiveness and attitude is found as well in this research. For the …
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