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The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Jeng, Mei-Yuan; Yeh, Tsu-Ming - In: Service business 10 (2016) 1, pp. 223-238
Persistent link: https://www.econbiz.de/10011722235
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The effects of promotion activities on consumers' purchase intention in chain convenience stores
Pai, Fan-Yun; Chen, Chien-Ping; Yeh, Tsu-Ming; … - In: International journal of business excellence 12 (2017) 4, pp. 413-432
Persistent link: https://www.econbiz.de/10011801592
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Using means-end chains and hierarchical value maps in leisure winery tourism values for Taiwanese and Chinese tourists
Yeh, Tsu-ming; Wu, Shu-nui; Jeng, Mei-yuan - In: International journal of services and operations management 21 (2015) 3, pp. 265-288
Persistent link: https://www.econbiz.de/10011403666
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The visiting motivation, perceived value and future behavioural intentions of winery tourists
Yeh, Tsu-ming; Jeng, Mei-yuan - In: International journal of services and operations management 21 (2015) 3, pp. 354-369
Persistent link: https://www.econbiz.de/10011403696
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Methods for determining areas for improvement based on the design of customer surveys
Yang, Ching-chow; Yang, King-jang; Yeh, Tsu-ming; Pai, … - In: The service industries journal 29 (2009) 1/2, pp. 143-154
Persistent link: https://www.econbiz.de/10003849578