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Transition from motivation to behaviour : examining the moderating role of Identification (ID) on the relationship between motives and attendance
Kim, Yu Kyoum; Trail, Galen T.; Magnusen, Marshall J. - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 190-211
Persistent link: https://www.econbiz.de/10009765607
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Social effectiveness and sport personnel : the impact of athlete political skill and influence tactics on sport organisation CSR reputation and consumer advocacy intentions
Magnusen, Marshall J.; Hong, Sungil; Mondello, Michael - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 61-82
Persistent link: https://www.econbiz.de/10009407935
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Relationships as strategic assets : a sport fan equity approach
Kim, Young Do; Kim, Yu Kyoum; Magnusen, Marshall J.; … - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 47-63
Persistent link: https://www.econbiz.de/10012523258