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Looking through the glass of Indian culture : consumer behaviour in modern and postmodern era
Rehman, Varisha - In: Global business review 18 (2017) 3, pp. 19-37
Persistent link: https://www.econbiz.de/10011745463
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Influence of short-form content (SFC) in social media on voluntary user acceptance behavior
Kang, Inwon; Yang, Yi; Lee, Ji-Soo; Kuanysh, Abdylashov - In: Journal of international trade & commerce 17 (2021) 6, pp. 69-89
Persistent link: https://www.econbiz.de/10013269940
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Habit formation and rational addiction : a field experiment in handwashing
Hussam, Reshmaan; Rabbani, Atonu; Reggiani, Giovanni; … - 2017
We test the main predictions of the rational addiction model, reconceptualized as rational habit formation, in the context of handwashing. To track habit formation, we design soap dispensers with timed sensors. We test for rational habit formation by informing some households about a future...
Persistent link: https://www.econbiz.de/10011901842
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Behavior and the transmission of COVID-19
Atkeson, Andrew; Kopecky, Karen A.; Zha, Tao - 2021
Persistent link: https://www.econbiz.de/10012431545
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Dissolution of franchise relationships: Intention, behavior, and the role of uncertainty
Jindal, Rupinder P.; Sivadas, Eugene; Kang, Bohyeon - In: Industrial marketing management : the international … 92 (2021), pp. 140-153
Persistent link: https://www.econbiz.de/10012490960
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Explaining reward crowdfunding backers' intentions and behavior
Baah-Peprah, Prince - In: Baltic journal of management : BJM 18 (2023) 2, pp. 262-281
Persistent link: https://www.econbiz.de/10014331074
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Individual choice behavior : a theoretical analysis
Luce, Robert Duncan - 1959
Persistent link: https://www.econbiz.de/10000542567
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Behavioral environments
Frantz, Roger S. (contributor) - 1991
Persistent link: https://www.econbiz.de/10000709307
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Behavioral resistance
Ansoff, Harry Igor - 1980
Persistent link: https://www.econbiz.de/10000099360
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Hull-Spence Behavior Theory as a paradigm for consumer behavior
Rossiter, John R.; Foxall, Gordon R. - In: Marketing theory 8 (2008) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10003731419