Narrow search
Showing 1 - 10 of 18
Cover Image
The influence of social commerce on eco-friendly consumer behavior : technological and social roles
Gao, Biao; Li, Zhen; Yan, Jun - In: Journal of consumer behaviour 21 (2022) 4, pp. 653-672
Persistent link: https://www.econbiz.de/10013275521
Cover Image
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping; Li, You; Yan, Jun; Kumar, V. - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
Cover Image
Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu; Chang, Yaping; Li, Xinlan; Yan, Jun - In: International journal of consumer studies 47 (2023) 4, pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
Cover Image
CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei; Li, Yan - In: Journal of business ethics : JOBE 100 (2011) 4, pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
Cover Image
Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers
Wang, Weiyue; He, Hongwei; Li, Yan - In: Asia Pacific business review 19 (2013) 1, pp. 32-52
Persistent link: https://www.econbiz.de/10009717923
Cover Image
Consumer evaluation of technology-based vertical brand extension
He, Hongwei; Li, Yan - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
Cover Image
Service quality, perceived value, and citizens' continuous-use intention regarding e-government : empirical evidence from China
Li, Yan; Shang, Huping - In: Information & management : the internat. journal of … 57 (2020) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10012249146
Cover Image
Does mood affect the efficiency of credit approval? : evidence from online peer-to-peer lending
Li, Yan; Sheng, Sisi - In: Frontiers of business research in China : selected … 10 (2016) 3, pp. 470-506
Persistent link: https://www.econbiz.de/10011848554
Cover Image
Research on book shopping website interface based on the eye tracker
Li, Hongxia; Che, Dandan; Yuan, Xiaofang; Li, Yan - In: International journal of information technology and … 17 (2018) 3, pp. 197-216
Persistent link: https://www.econbiz.de/10011896623
Cover Image
Underlying emotional mechanisms of routine m-health use in chronically Ill patients
Li, Yan; Zhang, Xiaofei; Guo, Xitong; Wang, Liuan - In: IEEE transactions on engineering management : EM 69 (2022) 6,1, pp. 2658-2669
Persistent link: https://www.econbiz.de/10013540342