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Hospital affiliations, co-branding, and consumer impact
Gombeski, William R.; Claypool, Joe O.; Karpf, Michael; … - In: Health marketing quarterly 31 (2014) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10010362776
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The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker; Füller, Johann; Koch, Giordano; Rapp, … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 4, pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
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The impact of insurance coverage on consumer utilization of health services : an exploratory study
O'Connor, Genevieve E. - In: The international journal of bank marketing : IJBM 33 (2015) 3, pp. 276-297
Persistent link: https://www.econbiz.de/10011383561
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Nachfragerevidenz im Dienstleistungsbereich : Konzeptualisierung und Operationalisierung
Malicha, Regina - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002678241
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Die Beurteilung von Dienstleistungen : Grundlage für ein erfolgreiches Marketing am Beispiel Freier Berufe
Göbl, Martin - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001754354
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Die Zeitverwendung von Konsumenten : Implikationen für das Dienstleistungsmarketing
Schäffer, Sabine M. - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001769373
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Consumer preferences for banking technologies by age groups
Harris, Michael; Cox, K. Chris; Musgrove, Carolyn Findley; … - In: The international journal of bank marketing : IJBM 34 (2016) 4, pp. 587-602
Persistent link: https://www.econbiz.de/10011594035
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Measuring customer experience in service : a systematic review
Bueno, Eduardo Veiga; Weber, Tiziana Brenner Beauchamp; … - In: The service industries journal 39 (2019) 11/12, pp. 779-798
Persistent link: https://www.econbiz.de/10012205844
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Telecom branding in Pakistan : network coverage or value added services
Siddiqui, Kamran Ahmed; Ali, Mazhar; Sarki, Irshad Hussain - 2015
identified as shaping the telecom branding i.e. Network coverage, Value added services and Pricing strategies while in subsequent … quests value added services were emerged as major factor for retaining consumer mindset for telecom branding. Research … especially those who are responsible for segmentation, targeting and positioning their services. Originality/value – Although …
Persistent link: https://www.econbiz.de/10012124693