The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and … discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing … including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas …

This textbook discusses luxury marketing management, considering the broader range of decisions related to the … applying the service-dominant logic to luxury management in relation to the other 4 Ps in marketing decisions (People, Process … luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury …

tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …

evaluation, and purchase intention. The Author Robér Rollin works as a research assistant at the chair of marketing and retailing … at the University of Siegen. His research focusses on social media, digital marketing and consumer behaviour. . …