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Shortening delivery times by predicting customers' online purchases : a case study in the fashion industry

Weingarten, Jennifer; Spinler, Stefan - In: Information systems management 38 (2021) 4, pp. 287-308

Persistent link: https://www.econbiz.de/10012650487

Googling Fashion : Forecasting Fashion Consumer Behaviour Using Google Trends

Silva, Emmanuel Sirimal - 2020

This paper aims to discuss the current state of Google Trends as a useful tool for fashion consumer analytics, show the … importance of being able to forecast fashion consumer trends and then presents a univariate forecast evaluation of fashion … consumer Google Trends to motivate more academic research in this subject area. Using Burberry — a British luxury fashion house …

Persistent link: https://www.econbiz.de/10012842303

Exploring brand associations : an innovative methodological approach

Camiciottoli, Belinda Crawford; Ranfagni, Silvia; … - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1092-1112

Persistent link: https://www.econbiz.de/10010388095

Mining sustainable fashion e-commerce : social media texts and consumer behaviors

Shen, Zheng - In: Electronic commerce research 23 (2023) 2, pp. 949-971

Persistent link: https://www.econbiz.de/10014252077

Helping online fashion customers help themselves : personalised recommender systems

Pereira, Artur M.; Barros Costa, Evandro de; Vieira, Thales - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 17-33). 2023

Persistent link: https://www.econbiz.de/10013542055

Leveraging a luxury fashion brand through social media

Romão, Maria Teresa; Moro, Sérgio; Rita, Paulo; … - In: European research on management and business economics 25 (2019) 1, pp. 15-22

This research aims to understand how the interactions across several social networks influence the visibility of a luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for modeling the number of likes on Instagram using 365 posts...

Persistent link: https://www.econbiz.de/10011956812

Cloak or flaunt? : the fashion dilemma

Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95

Persistent link: https://www.econbiz.de/10009511627

Sustainable fashion consumption and the fast fashion conundrum : fashionable consumers and attitudes to sustainability in clothing choice

McNeill, Lisa S.; Moore, Rebecca - In: International journal of consumer studies 39 (2015) 3, pp. 212-222

Persistent link: https://www.econbiz.de/10011380504

Beyond the fad : a critical review of consumer fashion involvement

Naderi, Iman - In: International journal of consumer studies 37 (2013) 1, pp. 84-104

Persistent link: https://www.econbiz.de/10009713758

Fashion creation and diffusion : the institution of marketing

Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860

Persistent link: https://www.econbiz.de/10009790972

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