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The effect of corporate social responsibility on brand loyalty : the mediation role of brand image
He, Yuanqiong; Lai, Kin Keung - In: Total quality management & business excellence : an … 25 (2014) 3, pp. 249-263
Persistent link: https://www.econbiz.de/10010246006
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Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels
Fu, Yelin; Lai, Kin Keung; Liang, Liang - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 695-714
Persistent link: https://www.econbiz.de/10010127926
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Information disclosure strategies for the intermediary and competitive sellers
Zhang, Tao; Li, Gang; Lai, Kin Keung; Leung, John W.K. - In: European journal of operational research : EJOR 271 (2018) 3, pp. 1156-1173
Persistent link: https://www.econbiz.de/10011903306
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Analysing remanufacturing decisions of supply chain members in uncertainty of consumer preferences
Shu, Tong; Liao, Huaisi; Chen, Shou; Wang, Shouyang; … - In: Applied economics 48 (2016) 34/36, pp. 3208-3227
Persistent link: https://www.econbiz.de/10011617136
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Agency selling or reselling? : channel selection of green products with consumer environmental awareness
Tao, Feng; Zhou, Yan; Bian, Junsong; Lai, Kin Keung - In: International journal of logistics : research and … 27 (2024) 2, pp. 326-345
Persistent link: https://www.econbiz.de/10014553926
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My phone, my zone : restaurant consumers’ territorial responses to unsolicited recommendation on their smartphones
Tang, Yangyi; Yang, Liu; He, Yuanqiong - In: International journal of hospitality management 101 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013271305
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"Monkey see, monkey do?" : the effect of construal level on consumers’ reactions to others’ unethical behavior
He, Yuanqiong; Zhang, Junfang; Zhou, Yuanyuan; Yang, Zhilin - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 455-472
Persistent link: https://www.econbiz.de/10012017543
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The impact of CSR reputation and customer loyalty : the intervening influence of perceived service quality and trust
Menges, William Suley; He, Yuanqiong - 2019
Persistent link: https://www.econbiz.de/10012145453
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Effects of perceived brand localness and perceived brand globalness on consumer behavioral intentions in emerging markets
Safeer, Asif Ali; Abrar, Muhammad; Liu, Hancheng; He, … - In: Management decision 60 (2022) 9, pp. 2482-2502
Persistent link: https://www.econbiz.de/10013350505
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Impact of perceived brand authenticity on consumer behavior : an evidence from generation Y in Asian perspective
Safeer, Asif Ali; He, Yuanqiong; Lin, Yuanyuan; Abrar, … - In: International journal of emerging markets 18 (2023) 3, pp. 685-704
Persistent link: https://www.econbiz.de/10014333517