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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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The impact of utilitarian and hedonistic shopping values on sustainable fashion consumption : the moderating role of religiosity
Razzaq, Zohaib; Razzaq, Ali; Yousaf, Salman; Hong, Zhao - In: Global business review 19 (2018) 5, pp. 1224-1239
Persistent link: https://www.econbiz.de/10011929709
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The moderating impact of emotions on customer equity drivers and loyality intentions : evidence of within sector differences
Razzaq, Zohaib; Yousaf, Salman; Hong, Zhao - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 239-264
Persistent link: https://www.econbiz.de/10011636520
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How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users
Sun, Zhuo; Hong, Zhao; Wang, Zongshui - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2109-2129
Persistent link: https://www.econbiz.de/10013552978
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Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija; Hubert, Marco; Grunert, Klaus G.; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
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A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming; Bijmolt, Tammo H. A.; Völckner, Franziska - In: Journal of marketing 87 (2023) 6, pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
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VCAs as partners or servants? : the effects of information sensitivity and anthropomorphism roles on privacy concerns
Sun, Zhuo; Zang, Guoquan; Wang, Zongshui; Hong, Zhao; … - In: Technological forecasting & social change : an … 192 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014442016