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Greener than others? : exploring generational differences in green purchase intent

Ham, Chang-Dae; Chung, Un Chae; Kim, Woo Jin; Lee, Seo Yoon - In: International journal of market research 64 (2022) 3, pp. 376-396

Persistent link: https://www.econbiz.de/10013257991

The influence of social norms on consumer behavior : a meta-analysis

Melnyk, Vladimir; Carrillat, François A.; Melnyk, Valentyna - In: Journal of marketing 86 (2022) 3, pp. 98-120

Persistent link: https://www.econbiz.de/10013258854

Discussion on human's irrational behavior to price of zero : identification of condition of zero-price effect

Murata, Atsuo - In: International journal of applied behavioral economics : … 6 (2017) 1, pp. 34-46

Persistent link: https://www.econbiz.de/10011675233

When social class and social norms shape word of mouth about eco-friendly tourism businesses

Hwang, Yoo Hee; Moon, Hyoungeun - In: Journal of vacation marketing 29 (2023) 2, pp. 175-188

Persistent link: https://www.econbiz.de/10014246965

Behavioural spillovers unpacked : estimating the side effects of social norm nudges

Picard, Julien; Banerjee, Sanchayan - 2023

Persistent link: https://www.econbiz.de/10014429432

Adoption intention and usage behaviour of mobile travel apps : integration of trust, and technology acceptance model with social cognitive theory

Hassan, H. M. Kamrul; Das, Saikat; Quader, Mohammed Shahedul - In: International journal of business innovation and … 33 (2024) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10015062837

Injunctions against false advertising

Baumann, Florian; Rasch, Alexander - 2019

Rules of consumer protection or fair competition can be publicly or privately enforced. We consider the possibility of false advertising by a firm in duopolistic competition where consumers can be distinguished according to whether or not they form rational beliefs about the trustworthiness of...