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How global brands compete
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009
Persistent link: https://www.econbiz.de/10003785267
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Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - In: The global market : developing a strategy to manage …, (pp. 180-201). 2004
Persistent link: https://www.econbiz.de/10002120162
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How to market in a downturn
Quelch, John A.; Jocz, Katherine E. - In: Harvard business review : HBR 87 (2009) 4, pp. 52-62
Persistent link: https://www.econbiz.de/10003847331
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So funktioniert Marketing in der Rezession
Quelch, John A.; Jocz, Katherine E. - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 6, pp. 64-77
Persistent link: https://www.econbiz.de/10003840396
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Choice matters : how healthcare consumers make decisions (and why clinicians and managers should care)
Moore, Gordon; Quelch, John A.; Boudreau, Emily - 2018
Persistent link: https://www.econbiz.de/10011787088
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Cases in consumer behavior
DeBruicker, F. S. - 1986 - 2. ed.
Persistent link: https://www.econbiz.de/10013475065