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Konsumentenverhalten
Consumer behaviour
22
Advertising effects
13
Brand management
13
Markenführung
13
Werbewirkung
13
Brand image
12
Markenimage
12
Advertising
7
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Emotion
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Online-Marketing
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Priming
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Relationship marketing
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Australia
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Australien
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Children
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Confidence
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Congruence
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Customer value
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Gesundheit
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Health
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Kinder
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Kundenwert
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Ilicic, Jasmina
17
Webster, Cynthia M.
8
Baxter, Stacey M.
7
Kulczynski, Alicia
7
Brennan, Stacey M.
3
Loane, Susan Stewart
3
Aleti, Torgeir
1
Baxter, Stacey
1
Blakemore, Jason
1
Chan, Eugene Y.
1
D'Alessandro, Steven
1
Dhaoui, Chedia
1
Harrigan, Paul
1
Lowrey, Tina M.
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Mirzaei, Abas
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The journal of brand management : an international journal
5
European journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of vacation marketing : an international journal
1
Marketing letters : a journal of research in marketing
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Psychology & marketing
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Qualitative market research : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
22
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1
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
2
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
3
Investigating consumer-brand relational authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
Saved in:
4
Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart
;
Webster, Cynthia M.
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
Saved in:
5
Social capital and consumer value co-created within an online health community
Loane, Susan Stewart
;
Webster, Cynthia M.
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
3
,
pp. 317-345
Persistent link: https://www.econbiz.de/10011779103
Saved in:
6
Consumer-to-consumer value within social networks
Loane, Susan Stewart
;
Webster, Cynthia M.
- In:
The marketing review
14
(
2014
)
4
,
pp. 447-462
Persistent link: https://www.econbiz.de/10011445025
Saved in:
7
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
8
Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas
;
Webster, Cynthia M.
;
Siuki, Helen
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
Saved in:
9
Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent
Ilicic, Jasmina
;
Blakemore, Jason
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 614-629
Persistent link: https://www.econbiz.de/10011433573
Saved in:
10
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
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