Narrow search
Showing 1 - 10 of 15
Cover Image
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep; Sarıal-Abi, Gülen; Hayran, Ceren - In: Journal of international marketing 26 (2018) 1, pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Cover Image
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep; Hayran, Ceren; Sarial-Abi, Gülen - In: AMS review : official publication of the Academy of … 6 (2016) 1/2, pp. 23-32
Persistent link: https://www.econbiz.de/10011741474
Cover Image
Multiple shades of culture : insights from experimental consumer research
Gürhan-Canli, Zeynep; Sarial-Abi, Gülen; Hayran, Ceren - In: The Routledge companion to consumer behavior, (pp. 473-488). 2020
Persistent link: https://www.econbiz.de/10012316203
Cover Image
The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu; Gürhan-Canli, Zeynep - In: Journal of marketing research : JMR 49 (2012) 4, pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
Cover Image
Knowledge creation in consumer research : multiple routes, multiple criteria
Lynch, John G.; Alba, Joseph W.; Krishna, Aradhna; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009682431
Cover Image
Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions
Dogerlioglu-Demir, Kivilcim; Akpinar, Ezgi; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209663
Cover Image
Technology adoption at the BOP markets : insights from Turk Telekom's focus on inclusive business
Yurdakul Şahin, Dicle; Müftügil Yalçın, Seda; … - In: Sustainability in a digital world : new opportunities …, (pp. 225-239). 2017
Persistent link: https://www.econbiz.de/10012208650
Cover Image
Being observed in the digital era : conceptualization and scale development of the perception of being observed
Lefkeli, Deniz; Tulan, Dilan; Gürhan-Canli, Zeynep - In: Psychology & marketing 39 (2022) 10, pp. 1992-2008
Persistent link: https://www.econbiz.de/10013465138
Cover Image
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda; Gürhan-Canli, Zeynep - In: International journal of consumer studies 48 (2024) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Cover Image
Sharing information with AI (versus a human) impairs brand trust : the role of audience size inferences and sense of exploitation
Lefkeli, Deniz; Karataş, Mustafa; Gürhan-Canli, Zeynep - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 138-155
Persistent link: https://www.econbiz.de/10015057429