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Effect of supply reliability in a retail setting with joint marketing and inventory decisions

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Recent research developments of strategic consumer behavior in operations management

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The Effect of Supply Reliability in a Retail Setting with Joint Marketing and Inventory Decisions

Liu, Shaoxuan - 2008

This paper studies the impact of supply reliability on a retail firm's performance under joint marketing and inventory decisions. The firm sells a product in a single selling season and can exert marketing effort to influence consumer demand. We develop a modeling framework to quantify the value...

Persistent link: https://www.econbiz.de/10012722817