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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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Service quality and attitudinal loyalty : the mediating effect of delight on retail banking relationships
Coetzee, Alex; Coetzee, Johan - In: Global business & economics review 21 (2018) 1, pp. 120-138
Persistent link: https://www.econbiz.de/10012126577
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Exploring the effects of coffee shop brand experience on loyalty : the roles of brand love and brand trust
Maduretno, Raden Bernard Eka Hutomo Putra; Junaedi, … - In: Gadjah Mada international journal of business 24 (2022) 3, pp. 289-309
Persistent link: https://www.econbiz.de/10014302584
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Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Journal of marketing theory and practice 19 (2011) 2, pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
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Why social currency becomes a key driver of a firm's brand equity : insights from the automotive industry
Lobschat, Lara; Zinnbauer, Markus A.; Pallas, Florian; … - In: Long range planning : LRP ; international journal of … 46 (2013) 1/2, pp. 125-148
Persistent link: https://www.econbiz.de/10009735691
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An empirical investigation of the impact of customer learning on customer experience in the context of knowledge product use
Kim, Yong Jin; Yim, Myung-Seong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 969-976
Persistent link: https://www.econbiz.de/10012672194
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User-entrepreneurship and innovation : does customer involvement and learning orientation matter?
Srivastava, Saurabh; Panda, Swati; Williams, Wallace … - In: The journal of business & industrial marketing 37 (2022) 6, pp. 1182-1196
Persistent link: https://www.econbiz.de/10013400008
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Die Wirkung kundenorientierter Produkt-Vorankündigungen : eine empirische Untersuchung am Beispiel der Automobilindustrie
Merkel, Oliver - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003426340
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A study on customer satisfaction towards the after sales services in the context of automobiles in chennai
William Robert. P; Rahul R - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 1115-1122
Persistent link: https://www.econbiz.de/10012545389