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Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.; Amir, On; Lee, Leonard - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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Transfer-appropriate processing, response fluency, and the mere measurement effect
Janiszewski, Chris A.; Chandon, Elise - In: Journal of marketing research : JMR 44 (2007) 2, pp. 309-323
Persistent link: https://www.econbiz.de/10003486948
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How stable are consumers' constructed preferences? : the moderating role of choice set context and evaluation mode
Yoon, Song-oh - 2005
Persistent link: https://www.econbiz.de/10003953853
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Measuring consumer preferences using conjoint poker
Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
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A bounded rationality model of information search and choice in preference measurement
Yang, Liu; Toubia, Olivier; Jong, Martijn G. de - In: Journal of marketing research : JMR 52 (2015) 2, pp. 166-183
Persistent link: https://www.econbiz.de/10010526564
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Brand love is in the heart : physiological responding to advertised brands
Maxian, Wendy; Bradley, Samuel D.; Wise, Wesley; … - In: Psychology & marketing 30 (2013) 6, pp. 469-478
Persistent link: https://www.econbiz.de/10009775028
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Measuring users' value experience on a travel website (e-value) : what value is cocreated by the user?
Mohd-Any, Amrul Asraf; Winklhofer, Heidi; Ennew, … - In: Journal of travel research : a quarterly publication of … 54 (2015) 4, pp. 496-510
Persistent link: https://www.econbiz.de/10011296030
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Measuring Consumer Sensitivity to Audio Advertising : A Field Experiment on Pandora Internet Radio
Huang, Jason - 2018
A randomized experiment with almost 35 million Pandora listeners enables us to measure the sensitivity of consumers to … advertising, an important topic of study in the era of ad-supported digital content provision. The experiment randomized listeners …-load sensitivity as we would have obtained if we had run a month-long experiment. We estimate a demand curve that is strikingly linear …
Persistent link: https://www.econbiz.de/10012920963
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Rational Inattention, Competitive Supply, and Psychometrics
Caplin, Andrew; Csaba, Dániel; Leahy, John; Nov, Oded - 2021
We introduce a simple method of recovering attention costs from choice data. Our method rests on a precise analogy with production theory. Costs of attention determine consumer demand and consumer welfare just as a competitive firm's technology determines its supply curve and profits. We...
Persistent link: https://www.econbiz.de/10013225153
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Preference measurement in health using experiments
Zweifel, Peter - In: Central European journal of operations research 30 (2022) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10013185079