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Factors affecting advertising...
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Konsumentenverhalten
Consumer behaviour
83,567
Social Web
20,771
Social web
20,740
Soziales Netzwerk
16,631
Social network
15,707
Theorie
15,503
Theory
15,198
Werbung
13,888
Online-Marketing
13,229
Internet marketing
13,113
Advertising
11,361
Relationship marketing
10,793
Beziehungsmarketing
10,756
Brand management
9,125
Markenführung
9,067
Werbewirkung
8,022
Advertising effects
7,795
USA
7,633
Brand image
7,421
Markenimage
7,396
United States
7,190
Deutschland
6,752
Online-Handel
6,734
Online retailing
6,720
Customer satisfaction
6,230
Kundenzufriedenheit
6,059
Electronic Commerce
5,973
Germany
5,902
E-commerce
5,700
Credibility
5,564
Glaubwürdigkeit
5,277
Service quality
4,846
Markenartikel
4,840
Dienstleistungsqualität
4,793
Brand
4,765
Unternehmensnetzwerk
4,665
Business network
4,658
Einzelhandel
4,477
Retail trade
4,411
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Undetermined
29,292
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18,908
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Article
56,048
Book / Working Paper
24,926
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143
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Article in journal
50,862
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50,862
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7,442
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7,442
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6,454
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5,973
Aufsatz im Buch
4,975
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4,975
Hochschulschrift
2,369
Thesis
1,710
Collection of articles of several authors
1,047
Sammelwerk
1,047
Aufsatzsammlung
637
Conference paper
548
Konferenzbeitrag
548
Bibliografie enthalten
337
Bibliography included
337
Collection of articles written by one author
296
Sammlung
296
Konferenzschrift
294
Case study
245
Fallstudie
245
Lehrbuch
228
Textbook
194
Reprint
182
Amtsdruckschrift
158
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158
Conference proceedings
153
Statistik
71
Systematic review
69
Übersichtsarbeit
69
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62
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60
Ratgeber
52
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51
Handbuch
51
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50
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50
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50
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46
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English
75,543
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4,831
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324
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114
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81
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73
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32
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32
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29
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24
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22
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21
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19
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16
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15
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10
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6
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5
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4
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3
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3
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2
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1
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Han, Heesup
120
Belk, Russell W.
112
Mattila, Anna S.
101
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
69
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Kim, Jungkeun
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
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Institution
All
National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
86
OECD
52
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Edward Elgar Publishing
20
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Published in...
All
Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,929
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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Source
All
ECONIS (ZBW)
80,457
EconStor
571
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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date (oldest first)
1
Structural equation modelling of customer attitudes towards social network
advertising
: a case of Iranian social networking site
Mirmehdi, Seyyed Mehdi
;
Sanayei, Ali
;
Dolatabadi, …
- In:
International journal of business excellence
12
(
2017
)
4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10011801630
Saved in:
2
Perceptions and attitude toward
advertising
on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
3
Factors affecting attitudes and behavioural intention towards social networking
advertising
: a case of Facebook users in South Korea
Jung, Jaemin
;
Shim, Sung Wook
;
Jin, Hyun Seung
;
Khang, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
Saved in:
4
Advertising
in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
5
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav
;
Banerjee, Neelotpaul
- In:
Global business review
18
(
2017
)
5
,
pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
Saved in:
6
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
7
A framework for enhancing the influence of Facebook
advertising
: the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
8
Empirical study on perceived value and attitude of millennials towards social media
advertising
: a structural equation modelling approach
Arora, Taanika
;
Agarwal, Bhawna
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012161364
Saved in:
9
Consumer attitudes towards social network
advertising
: predictors and outcomes
Milakovic, Ivana Kursan
;
Mihić, Mirela
;
Boljat, Ivana
- In:
Market : review for marketing theory and practice
32
(
2020
),
pp. 83-97
Persistent link: https://www.econbiz.de/10012652686
Saved in:
10
Determining perceptions, attitudes and behaviour towards social network site
advertising
in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
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