//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Processing fluency of product...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
20
Product design
13
Produktgestaltung
13
Automotive industry
6
Brand image
6
Kfz-Industrie
6
Markenimage
6
Aesthetics
5
Deutschland
5
Germany
5
Market research
5
Marktforschung
5
Ästhetik
5
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Theorie
4
Theory
4
Brand equity
3
Kraftfahrzeug
3
Mass Customization
3
Mass customization
3
Motor vehicle
3
Social Web
3
Social web
3
processing fluency
3
product design
3
Analysis of variance
2
Beziehungsmarketing
2
Brand design
2
Brand gender
2
Brand personality
2
Creativity
2
Decision
2
Entscheidung
2
Evolutionary psychology
2
Gender
2
Geschlecht
2
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
19
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
Language
All
English
15
German
5
Author
All
Landwehr, Jan Rüdiger
15
Herrmann, Andreas
14
Heitmann, Mark
5
Landwehr, Jan R.
5
Wentzel, Daniel
4
Mayer, Stefan
2
Befurt, Rene
1
Cäsar, Marc
1
Flath, Christoph
1
Goldstein, Daniel G.
1
Graf, Laura K. M.
1
Grohmann, Bianca
1
Henkel, Sven
1
Henneberg, Stephan
1
Hermann, Andreas
1
Hildebrand, Christian
1
Huber, Frank
1
Häubl, Gerald
1
Keaveney, Susan M.
1
Knoferle, Klemens M.
1
Leesch, Carina
1
Lieven, Theo
1
McGill, Ann L.
1
Morgan, Robert
1
Otter, Thomas
1
Pachali, Max J.
1
Polak, Benjamin
1
Rossberg, Nadja
1
Spangenberg, Eric R.
1
Stadler, Rupert
1
Thiesse, Frédéric
1
Tilburg, Miriam van
1
Uekermann, Frauke
1
Wiecek, Annika
1
more ...
less ...
Published in...
All
Psychology & marketing
3
Journal of marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
Information systems research : ISR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Review of managerial science
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger
-
2008
Persistent link: https://www.econbiz.de/10003758334
Saved in:
2
Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas
;
Heitmann, Mark
;
Morgan, Robert
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
Saved in:
3
"Radio oder Schiebedach?" : Wirkung von mentalen Budgets auf das individuelle Produktwahlverhalten
Polak, Benjamin
;
Herrmann, Andreas
;
Heitmann, Mark
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
61
(
2009
)
7
,
pp. 783-803
Persistent link: https://www.econbiz.de/10003900808
Saved in:
4
The effect of default options on choice : evidence from online product configurators
Herrmann, Andreas
;
Goldstein, Daniel G.
;
Stadler, Rupert
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 483-491
Persistent link: https://www.econbiz.de/10009375667
Saved in:
5
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
6
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
7
It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
8
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
9
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
10
The impact of mimicry on sales : evidence from field and lab experiments
Herrmann, Andreas
;
Rossberg, Nadja
;
Huber, Frank
; …
- In:
Journal of economic psychology : research in economic …
32
(
2011
)
3
,
pp. 502-514
Persistent link: https://www.econbiz.de/10009295338
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->