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Konsumentenverhalten
Deutschland
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238,366
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16,865
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14,940
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12,421
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6,861
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6,407
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6,052
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Bauer, Hans H.
53
Huber, Frank
53
Wiedmann, Klaus-Peter
39
Herrmann, Andreas
28
Phau, Ian
28
Diamantopoulos, Adamantios
27
Gierl, Heribert
27
Loureiro, Sandra Maria Correia
26
Spiller, Achim
26
Gerpott, Torsten J.
23
Swoboda, Bernhard
23
Roosen, Jutta
21
Gröppel-Klein, Andrea
20
Bang, Nguyen
19
Han, Heesup
19
Usman, Osly
19
Orth, Ulrich R.
18
Sauer, Nicola E.
18
Walsh, Gianfranco
18
Frondel, Manuel
17
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Schmitz, Hendrik
16
Vance, Colin
16
Ekinci, Yuksel
15
Foscht, Thomas
15
Kvasnicka, Michael
15
Ziebarth, Nicolas R.
15
Burmann, Christoph
14
Diller, Hermann
14
Grabka, Markus M.
14
Grebitus, Carola
14
Herrmann, Roland
14
Merz, Joachim
14
Rucha, Rafael
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Veloutsou, Cleopatra
14
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National Bureau of Economic Research
11
Deutscher Dialogmarketing Verband
9
Axel-Springer-Verlag
8
Verlag Dr. Kovač
8
Books on Demand GmbH <Norderstedt>
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
Friedrich-Schiller-Universität Jena
6
Axel Springer AG
5
Center of Market Oriented Product and Production Management
5
Christian-Albrechts-Universität zu Kiel
4
Nomos Verlagsgesellschaft
4
Tectum Verlag
4
Axel Springer AG / Marketing Anzeigen
3
Axel-Springer-Verlag / Marketing Anzeigen
3
Deutsches Institut für Altersvorsorge
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Deutschland / Bundeswehr / Universität Hamburg
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Deutschland / Umweltbundesamt
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Fraunhofer-Institut für System- und Innovationsforschung
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Gesellschaft für Ökologische Kommunikation mbH
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Helmut-Schmidt-Universität
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Institut für Sozial-Ökologische Forschung
3
Shaker Verlag
3
The Nielsen Company (Germany)
3
Wuppertal Institut für Klima, Umwelt, Energie
3
Zentrum für Empirische Forschung
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
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Europäische Kommission / Gemeinsame Forschungsstelle
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Evangelische Akademie Tutzing
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Fachhochschule Reutlingen / European School of Business
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Fördergesellschaft Marketing an der Universität Augsburg
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
2
GfK-Marktforschung GmbH
2
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2
Heinrich-Böll-Stiftung
2
IGI Global
2
Ifo Institut
2
Institut der Deutschen Wirtschaft Köln Medien
2
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Journal of business research : JBR
407
Journal of retailing and consumer services
269
The journal of product & brand management
245
The journal of brand management : an international journal
219
SpringerLink / Bücher
128
Psychology & marketing
125
Asia Pacific journal of marketing and logistics
94
European journal of marketing : EJM
84
Journal of international consumer marketing
83
Journal of marketing communications
81
International journal of hospitality management
72
The journal of consumer marketing
67
International journal of consumer studies
66
Gabler Edition Wissenschaft
65
Marketing intelligence & planning
65
Journal of marketing
59
International marketing review
58
Journal of strategic marketing
58
Journal of global marketing
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Marketing letters : a journal of research in marketing
56
Cogent business & management
52
Journal of fashion marketing and management
51
International journal of internet marketing and advertising : IJIMA
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
49
Journal of the Academy of Marketing Science
49
Europäische Hochschulschriften / 5
47
Journal of promotion management : innovations in planning and applied research
45
Journal of Islamic marketing
42
International journal of advertising : the review of marketing communications
41
Journal of travel and tourism marketing
41
International journal of retail & distribution management
40
Journal of promotion management : JPM
39
Journal of marketing management : MM
38
Journal of marketing research : JMR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Marketing : ZFP ; journal of research and management
37
International journal of advertising : the quarterly review of marketing communications
34
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
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Source
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ECONIS (ZBW)
10,898
EconStor
119
RePEc
8
USB Cologne (EcoSocSci)
3
BASE
1
OLC EcoSci
1
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1
Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design
Kumar, Deepak S.
;
Sahadev, Sunil
;
Purani, Keyoor
- In:
Journal of service research
27
(
2024
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10014580431
Saved in:
2
The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula
;
Plaias, Ioan
;
Martinez, Luis F.
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
Saved in:
3
Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger
-
2008
Persistent link: https://www.econbiz.de/10003758334
Saved in:
4
Method for evaluating vehicular design concepts transference
Xu, Na
;
Guo, Gang
- In:
International journal of product development : IJPD
24
(
2020
)
4
,
pp. 257-282
Persistent link: https://www.econbiz.de/10012516123
Saved in:
5
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
6
Establishing a factor model for aesthetic preference for visual complexity of brand logo
Wang, Zongyuan
;
Duff, Brittany R. L.
;
Clayton, Russell B.
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10012242906
Saved in:
7
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
8
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
9
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
10
Brand aesthetics : the concept, usage and effectiveness
Tuisku, Tiia
-
2008
-
[1. Aufl., als Ms, gedr.]
Persistent link: https://www.econbiz.de/10003754610
Saved in:
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