Similar Search Results

The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement

Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Journal of food products marketing 21 (2015) 2, pp. 123-140

Persistent link: https://www.econbiz.de/10011432119

How does a brand reputation-driven construct impact on country brand equity? : a cross-national study of Brazil and China

Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Journal of international consumer marketing 31 (2019) 5, pp. 408-428

Persistent link: https://www.econbiz.de/10012200791

In search of tools for the use of country image (CI) in the brand

Suter, Mariana Bassi; Giraldi, Janaina de Moura Engracia; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 119-132

Persistent link: https://www.econbiz.de/10011891234

Differences on the image of Brazil in external markets according to consumers' age, gender, knowledge about the country and country of residence

Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: The international journal of business science & applied … 7 (2012) 2, pp. 13-28

A country's image could be managed to give greater value to products from that country, while making the country more attractive to investors and more desirable as a tourism destination. Considering two important gaps in the literature on country image (discrepant results on the influence of...

Persistent link: https://www.econbiz.de/10011894396

Role of attitudes in Brazil's country brand image

Giraldi, Janaina de Moura Engracia; Maheshwari, Vishwas; … - In: International journal of business and globalisation : IJBG 21 (2018) 3, pp. 297-307

Persistent link: https://www.econbiz.de/10011967094

Personal values and the "country-of-origin effect" : the moderating role of consumers' demographics

Giraldi, Janaina de Moura Engracia; Ikeda, Ana Akemi - In: International journal of consumer studies 33 (2009) 3, pp. 309-315

Persistent link: https://www.econbiz.de/10003850078

Personal values dimensions : a study on Brazilian executives

Giraldi, Janaina de Moura Engracia; Ikeda, Ana Akemi - In: Latin American business review : journal of the … 9 (2008) 2, pp. 169-187

Persistent link: https://www.econbiz.de/10003806184

The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe

Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Revista globalización, competitividad y gobernabilidad … 6 (2012) 2, pp. 81-94

Persistent link: https://www.econbiz.de/10010252459

Attitudes towards Brazilian beef : differences in European consumers' perspectives according to country of residence and demographic characteristics

Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Journal of management research 4 (2012) 3, pp. 66-80

Persistent link: https://www.econbiz.de/10009727400

Organic and sponsored ads : study on online purchase intent and visual behaviour

Souza, Marina Teixeira de; Oliveira, Jorge Henrique … - In: International journal of internet marketing and … 14 (2020) 3, pp. 318-335

Persistent link: https://www.econbiz.de/10012284825