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Konsumentenverhalten
KMU
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Consumer behaviour
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Park, Do-hyung
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Han, Ingoo
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Jun, Seung-Pyo
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Jun, Seung-pyo
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Technological forecasting & social change : an international journal
2
International journal of electronic commerce : IJEC
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Psychology & marketing
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ECONIS (ZBW)
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The possibility of using search traffic information to explore consumer product attitudes and forecast consumer preference
Jun, Seung-pyo
;
Park, Do-hyung
;
Yeom, Jaeho
- In:
Technological forecasting & social change : an …
86
(
2014
),
pp. 237-253
Persistent link: https://www.econbiz.de/10010479614
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2
A comparative study of hype cycles among actors within the socio-technical system : with a focus on the case study of hybrid cars
Jun, Seung-Pyo
- In:
Technological forecasting & social change : an …
79
(
2012
)
8
,
pp. 1413-1430
Persistent link: https://www.econbiz.de/10009667296
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3
The effect of low- versus high-variance in product reviews on product evaluation
Park, Se-bum
;
Park, Do-hyung
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 543-554
Persistent link: https://www.econbiz.de/10009778567
Saved in:
4
The effect of on-line consumer reviews on consumer purchasing intention : the moderating role of involvement
Park, Do-Hyung
;
Lee, Jumin
;
Han, Ingoo
- In:
International journal of electronic commerce : IJEC
11
(
2007
)
4
,
pp. 125-148
Persistent link: https://www.econbiz.de/10003505779
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