Narrow search
Showing 1 - 10 of 17
Cover Image
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio; Pontes, Nicolas; Thomas, Dominic; … - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Cover Image
The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Cover Image
Advice in the presence of external cues : the impact of conflicting judgments on perceptions of expertise
Palmeira, Mauricio - In: Organizational behavior and human decision processes : … 156 (2020), pp. 82-96
Persistent link: https://www.econbiz.de/10012169561
Cover Image
The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas; Pontes, Vivian; Jin, Hyun Seung; … - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
Cover Image
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Cover Image
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah; Pontes, Nicolas - In: Journal of strategic marketing 32 (2024) 2, pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Cover Image
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno; Pontes, Nicolas; Czarnecka, Barbara; … - In: The journal of product & brand management 31 (2022) 7, pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Cover Image
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian; Greer, Dominique A.; Pontes, Nicolas; … - In: The journal of services marketing 37 (2023) 4, pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Cover Image
Unsustainable burgers? : deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products
Ang, Ming Yang Avon; Pontes, Nicolas; France, Cassandra - In: Journal of retailing and consumer services 76 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014460801
Cover Image
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai; Ferm, Lars-Erik Casper; Quach, Sara; … - In: Psychology & marketing 40 (2023) 11, pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391