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Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid; Nilsson, Artur; Västfjäll, Daniel - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
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Using certifications to signal trustworthiness and reduce the perceived risk of donors : an exploratory investigation into the impact of charity labels
Stötzer, Sandra; Martin, Sebastian; Broidl, Christiana - In: Journal of nonprofit & public sector marketing 35 (2023) 3, pp. 265-289
Persistent link: https://www.econbiz.de/10014321320
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The effect of multidimensions of trust and donors' motivation on donation attitudes and intention toward charitable organizations
Lee, Ji Ye; Kim, Sang Soo - In: Nonprofit management & leadership 34 (2023) 2, pp. 267-291
Persistent link: https://www.econbiz.de/10014471340
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No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong; Niu, Huan; Wang, Han - In: International review on public and non-profit marketing 21 (2024) 1, pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
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Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas - In: International review on public and non-profit marketing 20 (2023) 4, pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
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What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha; Phuong Nhi Nguyen Pham; Long Hoang Le - In: International review on public and non-profit marketing 19 (2022) 4, pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
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Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda; Karabas, Ismail; King, Skyler - In: Journal of nonprofit & public sector marketing 34 (2022) 5, pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
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Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen; Sargeant, Adrian; Carpenter, Kathryn - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 5, pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
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How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu; Tok, Dickson; Zhou, Xiaoyu; Chen, Xi - In: Psychology & marketing 40 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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Charity retailing : the future of sustainable shopping?
Klouda, Lekha - In: The European retail digest : the authoritative guide to … 56 (2007/08), pp. 16-20
Persistent link: https://www.econbiz.de/10003704066