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Assessing the degree of perceived risk in adoption of mobile payment system by retailers in India
Ramtiyal, Bharti; Verma, Deepak; Rathore, Ajay Pal Singh - In: International journal of services and operations … 41 (2022) 1/2, pp. 8-29
Persistent link: https://www.econbiz.de/10013257412
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The consideration factors of adopting location-based advertising push platform
Yang, Heng-Li; Lin, Shiang-Lin - In: International journal of information systems and change … 13 (2023) 3, pp. 209-233
Persistent link: https://www.econbiz.de/10014443571
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Applying FSE to enhance customer value by improving store image in different consumer groups
Fu, Hsin-Pin; Chang, Tien-Hsiang; Lin, Arthu; Lin, Sheng-Wei - In: Total quality management & business excellence : an … 28 (2017) 5/6, pp. 481-500
Persistent link: https://www.econbiz.de/10011723707
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Marketing factors of green economic effect on consumers’ purchase intention for the market of family-sedan in Taiwan
Lan, Shu-Hui; Sheng, Tzu-Chun; Zhang, Kaiyue - In: Research in world economy 5 (2014) 2, pp. 176-188
Persistent link: https://www.econbiz.de/10010463573
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
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Transaction attributes and customer valuation
Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
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An integrated approach to customer value : a comprehensive-practical approach
Klanac, Nataša Golik - In: Journal of business market management : JBM 6 (2013) 1, pp. 22-37
The paper presents a comprehensive and practical approach to studying value from the customer point of view i.e. customer value (CV). It builds on three approaches to CV: the benefit-sacrifice, the means-end and the experiential. The developed integrated approach presents a more complete view on...
Persistent link: https://www.econbiz.de/10009761805
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A model of market positioning based on value creation and service quality in the lodging industry : an empirical application of online customer reviews
Rodríguez-Díaz, Manuel; Espino Rodríguez, Tomás F.; … - In: Tourism economics : the business and finance of tourism … 21 (2015) 6, pp. 1273-1294
Persistent link: https://www.econbiz.de/10011443637
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How customer expectations become adjusted after purchase
Lin, Chinho; Lekhawipat, Watcharee - In: International journal of electronic commerce : IJEC 20 (2015/2016) 4, pp. 443-469
Persistent link: https://www.econbiz.de/10011550928
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How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011555102