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"It's mine!" : participation and ownership within virtual co-creation environments
Harwood, Tracy; Garry, Tony - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 290-301
Persistent link: https://www.econbiz.de/10003984938
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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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Consumer responses to virtual- and real-world retail environment convergence : implications for design-based interventions
Harwood, Tracy; Jones, Martin - In: Multi-channel marketing, branding and retail design : …, (pp. 219-246). 2016
Persistent link: https://www.econbiz.de/10011582619
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Exploring consumer associations between corporate reputation, corporate sustainability, and product attributes within utilitarian market contexts
Garry, Tony; Harwood, Tracy - In: International studies of management and organization 47 (2017) 3, pp. 258-275
Persistent link: https://www.econbiz.de/10011734539