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Konsumentenverhalten
Indien
119,104
India
98,177
Supply chain
36,966
Lieferkette
36,295
Nachhaltigkeit
24,448
Sustainability
22,209
Brand management
17,822
Markenführung
17,409
Sustainable development
16,963
Nachhaltige Entwicklung
16,931
Environmental management
15,159
Umweltmanagement
14,676
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13,425
Brand image
11,264
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11,152
Theorie
10,235
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10,132
Corporate Social Responsibility
9,052
Corporate social responsibility
9,034
China
7,569
Welt
6,844
World
6,795
sustainability
6,650
Deutschland
6,328
Lieferantenmanagement
5,986
Supplier relationship management
5,978
Markenartikel
5,816
Brand
5,811
Germany
5,783
Wirtschaftswachstum
5,781
Economic growth
5,355
Innovation
5,295
Industrie
5,210
USA
5,076
United States
4,909
Logistik
4,875
Manufacturing industries
4,862
Logistics
4,718
Unternehmenserfolg
4,557
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6,512
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2,227
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Article
10,840
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2,389
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4
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10,109
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10,109
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691
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691
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331
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331
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278
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244
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233
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197
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127
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127
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117
Conference paper
100
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100
Reprint
66
Konferenzschrift
50
Case study
48
Fallstudie
48
Conference proceedings
20
Bibliografie enthalten
17
Bibliography included
17
Collection of articles written by one author
15
Sammlung
15
Amtsdruckschrift
7
Government document
7
Handbook
7
Handbuch
7
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7
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6
Ratgeber
6
Guidebook
5
Systematic review
4
Übersichtsarbeit
4
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3
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3
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3
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3
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English
12,669
German
558
French
8
Italian
5
Polish
3
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Khare, Arpita
60
Han, Heesup
42
Phau, Ian
39
Loureiro, Sandra Maria Correia
35
Ko, Eunju
30
Diamantopoulos, Adamantios
27
Melewar, T. C.
27
Sarkar, Abhigyan
25
Wiedmann, Klaus-Peter
24
Chawla, Deepak
23
Bang, Nguyen
22
Guzman, Francisco
22
Hollebeek, Linda D.
22
Paul, Justin
22
Huber, Frank
21
Keller, Kevin Lane
21
Veloutsou, Cleopatra
21
Japutra, Arnold
20
Usman, Osly
20
Rahman, Zillur
19
Sarkar, Juhi Gahlot
19
Dawes, John
18
Gázquez-Abad, Juan Carlos
17
Kumar, Vikas
17
MacInnis, Deborah J.
17
Septianto, Felix
17
Sreejesh, S.
17
Burmann, Christoph
16
Das, Gopal
16
Dwivedi, Yogesh Kumar
16
Fetscherin, Marc
16
Parayitam, Satyanarayana
16
Pelsmacker, Patrick de
16
Romaniuk, Jenni
16
Valette-Florence, Pierre
16
Ahn, Jiseon
15
Bauer, Hans H.
15
Ekinci, Yuksel
15
Khan, Imran
15
Kunkel, Thilo
15
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Springer Fachmedien Wiesbaden
17
National Bureau of Economic Research
8
American Marketing Association
6
Information Resources Management Association
6
Verlag Dr. Kovač
6
Gesellschaft für Ökologische Kommunikation mbH
4
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
Deutschland / Umweltbundesamt
3
Edward Elgar Publishing
3
Helmut-Schmidt-Universität
3
IGI Global
3
OECD
3
Chambre de commerce et d'industrie de Paris
2
Christian-Albrechts-Universität zu Kiel
2
Friedrich-Schiller-Universität Jena
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gottfried Wilhelm Leibniz Universität Hannover
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Kassel University Press GmbH
2
National Council of Applied Economic Research
2
NetLibrary, Inc
2
Nomos Verlagsgesellschaft
2
Taylor and Francis.
2
University of Madras / Department of Commerce
2
Wuppertal Institut für Klima, Umwelt, Energie
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Associated Chambers of Commerce and Industry of India
1
Axel-Springer-Verlag / Marketing Anzeigen
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Books on Demand GmbH <Norderstedt>
1
Bundesanstalt für Agrarwirtschaft
1
Bundeskammer für Arbeiter und Angestellte
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
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Journal of business research : JBR
533
Journal of retailing and consumer services
397
The journal of product & brand management
303
The journal of brand management : an international journal
301
Psychology & marketing
146
Asia Pacific journal of marketing and logistics
137
International journal of hospitality management
132
International journal of consumer studies
120
Journal of international consumer marketing
107
Journal of marketing communications
104
European journal of marketing : EJM
100
Marketing intelligence & planning
91
Journal of fashion marketing and management
89
Journal of global marketing
82
The journal of consumer marketing
78
Journal of marketing management : MM
76
Journal of strategic marketing
76
International journal of internet marketing and advertising : IJIMA
74
Cogent business & management
71
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
70
International journal of advertising : the review of marketing communications
69
Journal of marketing
69
International journal of Indian culture and business management
67
Journal of promotion management : innovations in planning and applied research
67
SpringerLink / Bücher
65
Global business review
64
International journal of retail & distribution management
64
Journal of the Academy of Marketing Science
64
Marketing letters : a journal of research in marketing
63
Journal of promotion management : JPM
58
Journal of travel and tourism marketing
58
Journal of Islamic marketing
57
Journal of business ethics : JOBE
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
54
The international review of retail, distribution and consumer research
54
International journal of contemporary hospitality management
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
The IUP journal of brand management : IJBRM
52
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Source
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ECONIS (ZBW)
13,212
EconStor
15
BASE
3
OLC EcoSci
2
ArchiDok
1
Showing
1
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10
of
13,233
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date (newest first)
date (oldest first)
1
The impact of customer-based brand equity on the operational performance of FMCG companies in
India
Mohan, Bijuna C.
;
Sequeira, A. H.
- In:
IIMB management review
28
(
2016
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
Saved in:
2
The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa
;
Khan, Bilal Mustafa
;
Mishra, Prashant
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
Saved in:
3
Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata
;
Agrawal, Bhawna
;
Gulla, Anju
- In:
Asian Academy of Management journal : AAMJ
20
(
2015
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
Saved in:
4
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
5
The role of status consumption and brand equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media
Husain, Rehan
;
Ahmad, Amna
;
Khan, Bilal Mustafa
- In:
Global business and organizational excellence : GBOE
41
(
2022
)
4
,
pp. 48-67
Persistent link: https://www.econbiz.de/10013175672
Saved in:
6
An empirical comparison of two brand personality scales : evidence from
India
Ahmad, Anees
;
Thyagaraj, K. S.
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
Saved in:
7
Impact of brand awareness and association on loyalty : the role of equity in plant medicine market in Kumasi, Ghana
Oppong, Peter
;
Phiri, Maxwell
- In:
African journal of business and economic research : AJBER
13
(
2018
)
2
,
pp. 163-181
Persistent link: https://www.econbiz.de/10012003552
Saved in:
8
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
9
The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
10
Brand avoidance motivators stimulate to brand equity in the mediating role of brand hate : a case of smartphone industry of Pakistan
Abid, Rizwana
;
Khattak, Aamir
- In:
Inventi impact: retailing & consumer services
(
2018
)
1
,
pp. 24-33
Persistent link: https://www.econbiz.de/10012145761
Saved in:
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