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Marketing management
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How do they know their customers so well?
Davenport, Thomas H.
;
Harris, Jeanne G.
;
Kohli, Ajay Kumar
- In:
Strategies for e-business success
,
(pp. 177-200)
.
2001
Persistent link: https://www.econbiz.de/10001668300
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2
1993 AMA Winter Educators' Conference
Varadarajan, Rajan
(
ed.
);
Jaworski, Bernard J.
(
contributor
)
-
Winter Educators' Conference <1993, Newport Beach, Calif.>
-
1993
Persistent link: https://www.econbiz.de/10013274791
Saved in:
3
Managing your most loyal customer relationships
Larson, John A.
;
Jaworski, Bernard J.
;
Larson, Jack
- In:
Business horizons
64
(
2021
)
1
,
pp. 141-147
Persistent link: https://www.econbiz.de/10012494576
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